EA · EA Privacy and Cookie Policy · View original document ↗

EA creates probabilistic cross-device identifiers from analytics

High severity High confidence Explicitdocumentlanguage Common · 279 of 352 platforms
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This analysis describes what EA's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This establishes that EA may construct inferred cross-device identities from device data, enabling tracking of a user's service usage across multiple devices without a deterministic shared identifier.

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3354 other provisions on other platforms.

Consumer impact (what this means for users)

Data collected from your device may be used to create a probabilistic profile linking your activity across multiple devices for EA's analytics purposes.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
We may also collect and store data from your device to create probabilistic identifiers for the purposes of analyzing the services accessed by our players across devices.

— Excerpt from EA's EA Privacy and Cookie Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
EA Privacy and Cookie Policy
Entity
EA
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
May 10, 2026
Record ID
CA-P-036992
Document ID
CA-D-00306
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6ef6b6ee185c651b01773460745644b56ff636b96bffeda4b0f814ee02ec3cac
Analysis generated
March 20, 2026 04:18 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: EA
Document: EA Privacy and Cookie Policy
Record ID: CA-P-036992
Captured: 2026-03-20 04:18:30 UTC
SHA-256: 6ef6b6ee185c651b…
URL: https://conductatlas.com/platform/ea/ea-privacy-and-cookie-policy/provision/CA-P-036992/ea-creates-probabilistic-cross-device-identifiers-from-analytics/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does EA's EA creates probabilistic cross-device identifiers from analytics clause do?

This establishes that EA may construct inferred cross-device identities from device data, enabling tracking of a user's service usage across multiple devices without a deterministic shared identifier.

How does this clause affect you?

Data collected from your device may be used to create a probabilistic profile linking your activity across multiple devices for EA's analytics purposes.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with EA?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by EA.