“We may also collect and store data from your device to create probabilistic identifiers for the purposes of analyzing the services accessed by our players across devices.”
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This establishes that EA may construct inferred cross-device identities from device data, enabling tracking of a user's service usage across multiple devices without a deterministic shared identifier.
Data collected from your device may be used to create a probabilistic profile linking your activity across multiple devices for EA's analytics purposes.
How other platforms handle this
We may use your personal information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service...
We may also aggregate and/or de-identify your Data and may use such aggregate or de-identified information for any other purposes to the extent permitted under applicable law and not attempt to re-identify the information, unless required by law.
Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities
"We may also collect and store data from your device to create probabilistic identifiers for the purposes of analyzing the services accessed by our players across devices.Excerpt from EA's Privacy and Cookie Policy
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This establishes that EA may construct inferred cross-device identities from device data, enabling tracking of a user's service usage across multiple devices without a deterministic shared identifier.
Data collected from your device may be used to create a probabilistic profile linking your activity across multiple devices for EA's analytics purposes.
ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.
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