Provision record
EA · EA Privacy and Cookie Policy · View original document ↗

EA uses cookies and tracking pixels for advertising measurement

Medium severity Explicit document language Common · 278 of 352 platforms
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This analysis describes what EA's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Roblox Medium

identify any suspicious activities so we can try to protect users from payment fraud and other inappropriate activities

Microsoft Medium

We do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files, to target advertising to you.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We may use tracking pixels or clear GIFs to collect information about your use of our Services and your response to our marketing emails.

Excerpt from EA's Privacy and Cookie Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
EA Privacy and Cookie Policy
Entity
EA
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
May 10, 2026
Record ID
CA-P-036986
Document ID
CA-D-00306
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6ef6b6ee185c651b01773460745644b56ff636b96bffeda4b0f814ee02ec3cac
Analysis generated
March 20, 2026 04:18 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: EA
Document: EA Privacy and Cookie Policy
Record ID: CA-P-036986
Captured: 2026-03-20 04:18:30 UTC
SHA-256: 6ef6b6ee185c651b…
URL: https://conductatlas.com/platform/ea/ea-privacy-and-cookie-policy/provision/CA-P-036986/ea-uses-cookies-and-tracking-pixels-for-advertising-measurement/
Accessed: Aug. 5, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does EA's EA uses cookies and tracking pixels for advertising measurement clause do?

The clause states: “We may use tracking pixels or clear GIFs to collect information about your use of our Services and your response to our marketing emails.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.

Is ConductAtlas affiliated with EA?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by EA.