What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://www.coursera.org/about/privacy', 'difficulty': 'EASY', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': "Access Coursera's cookie preference center via the Privacy Notice page or cookie banner on the website to opt out of non-essential tracking and behavioral advertising cookies.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'FTC has authority over deceptive or unfair cookie-based tracking and behavioral advertising practices under FTC Act Section 5.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': 'California AG and California Privacy Protection Agency enforce CPRA opt-out rights for behavioral advertising tracking.', 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Cookie and Behavioral Tracking clause as medium severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Do other platforms have similar clauses?

Yes. ConductAtlas has identified similar Cookie and Behavioral Tracking clauses across approximately 2 other tracked platforms. You can compare how platforms differ on this clause type in the cross-platform comparison view.

Cookie and Behavioral Tracking — Coursera

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What it is

Coursera uses cookies and tracking tools to follow your browsing behavior on their site and to show you targeted advertisements.

Consumer impact (what this means for users)

Coursera deploys behavioral tracking technologies that collect your browsing activity and use it for targeted advertising — California residents can opt out of this under CPRA, and EU users must provide consent under ePrivacy rules.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Access Coursera's cookie preference center via the Privacy Notice page or cookie banner on the website to opt out of non-essential tracking and behavioral advertising cookies.

Cross-platform context

See how other platforms handle Cookie and Behavioral Tracking and similar clauses.

Compare across platforms →

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Why it matters (compliance & risk perspective)

Coursera tracks your online activity for advertising purposes, and California residents and EU users have specific rights to limit or opt out of this tracking.

View original clause language

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities and to distinguish you from other users of our platform. This helps us to provide you with a good experience when you browse our platform and also allows us to improve our platform and deliver targeted advertising.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: This provision implicates the EU ePrivacy Directive (2002/58/EC) and national implementing legislation requiring prior consent for non-essential cookies; GDPR Art. 6(1)(a) (consent as legal basis for advertising tracking); CCPA §1798.120 and CPRA amendments giving California residents the right to opt out of sale/sharing for cross-context behavioral advertising; and FTC Act Section 5 for deceptive tracking practices. Enforcement: EU DPAs (particularly French CNIL, Irish DPC), California Privacy Protection Agency, FTC. (2)

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Applicable agencies

FTC

FTC has authority over deceptive or unfair cookie-based tracking and behavioral advertising practices under FTC Act Section 5.
File a complaint →
State AG

California AG and California Privacy Protection Agency enforce CPRA opt-out rights for behavioral advertising tracking.
File a complaint →

Provision details

Document information

Document

Coursera Privacy Notice

Entity

Coursera

Document last updated

April 29, 2026

Tracking information

First tracked

April 18, 2026

Last verified

April 18, 2026

Record ID

CA-P-002856

Document ID

CA-D-00158

Evidence Provenance

Source URL

https://www.coursera.org/about/privacy

Wayback Machine

View archived versions →

SHA-256

062caff3444fccccf0cccb271ab50fff394a5a3641a48727efc029ee14593866

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Coursera | Document: Coursera Privacy Notice | Record: CA-P-002856
Captured: 2026-04-18 10:17:08 UTC | SHA-256: 062caff3444fcccc…
URL: https://conductatlas.com/platform/coursera/coursera-privacy-notice/cookie-and-behavioral-tracking/
Accessed: May 2, 2026

Classification

Severity

Medium

Cookie and Behavioral Tracking