Chase uses cookies and tracking technologies to monitor your activity on its websites and apps, and this data is used to customize your experience and show you targeted ads both on Chase's platforms and on other websites.
This analysis describes what Chase's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your browsing behavior on Chase's digital platforms is tracked and may be used to serve you targeted advertising across the internet, meaning Chase's data collection extends beyond its own services into broader online advertising ecosystems.
This provision means Chase and its service providers track your online activity through cookies and similar technologies, and that data may be used to deliver personalized advertising to you on third-party websites, which extends the reach of Chase's data use beyond the Chase platform itself.
How other platforms handle this
We use cookies and similar tracking technologies to track the activity on our websites and services and store certain information. Tracking technologies used include beacons, tags, and scripts to collect and track information and to improve and analyze our services. You can instruct your browser to ...
American gets this information by using technologies, including cookies, web beacons, and mobile device geolocation to provide and improve our Interactive Services and advertising, including across browsers and devices (also known as cross-device linking). This technical information may be combined ...
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our Services. This information may include your IP address, browser type, operating system, referring URLs, and information about how you interact with our Services.
Monitoring
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"We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information when you interact with us through your computer or mobile device. This helps us recognize you, customize your experience and present you with advertising on our sites and elsewhere on the Internet.— Excerpt from Chase's Chase Privacy Notice
REGULATORY LANDSCAPE: Cookie-based behavioral tracking for advertising purposes engages FTC guidance on online behavioral advertising and, for California residents, CCPA/CPRA requirements related to sharing personal information for cross-context behavioral advertising. The FTC Act Section 5 applies to deceptive or unfair tracking practices. California's CPRA specifically regulates sharing personal information with advertising networks in ways that may constitute 'sharing' subject to opt-out rights, even where no monetary exchange occurs. GOVERNANCE EXPOSURE: Medium. The use of tracking technologies for targeted advertising is common across large financial institutions and consumer-facing platforms. However, the extension of advertising tracking to third-party websites creates exposure under state comprehensive privacy laws that define 'sharing' broadly, and the policy's disclosure of this practice creates an obligation to maintain accessible opt-out mechanisms consistent with applicable law. JURISDICTION FLAGS: California residents have CPRA opt-out rights specifically for sharing personal information with advertising partners for cross-context behavioral advertising. Illinois, Virginia, Colorado, and Connecticut have enacted laws with similar or related requirements. The policy's application to EU or UK users, if any, would engage GDPR consent requirements for non-essential cookies, which are more stringent than U.S. notice-and-opt-out frameworks. CONTRACT AND VENDOR IMPLICATIONS: Service providers receiving behavioral tracking data for advertising purposes should be subject to contracts that restrict use to the stated purposes and prohibit further data sale or sharing. Procurement teams should confirm that cookie management vendors and advertising technology partners operate under data processing agreements consistent with CCPA/CPRA service provider restrictions. COMPLIANCE CONSIDERATIONS: Compliance teams should audit whether the cookie consent mechanism on chase.com provides California residents with a functioning opt-out for cross-context behavioral advertising sharing. The policy's disclosure of advertising use of tracking data should be reviewed against the separately required GLBA privacy notice to ensure consistent treatment of marketing data uses. Teams should evaluate whether browser-based cookie opt-outs are honored consistently across all Chase digital properties.
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Your browsing behavior on Chase's digital platforms is tracked and may be used to serve you targeted advertising across the internet, meaning Chase's data collection extends beyond its own services into broader online advertising ecosystems.
This provision means Chase and its service providers track your online activity through cookies and similar technologies, and that data may be used to deliver personalized advertising to you on third-party websites, which extends the reach of Chase's data use beyond the Chase platform itself.
ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.
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