Zendesk · Zendesk Privacy Policy · View original document ↗

Cookie and Tracking Technology Use

Medium severity Medium confidence Explicitdocumentlanguage Uncommon · 25 of 325 platforms
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Document Record

What it is

Zendesk uses cookies, pixel tags, and similar tools to track your activity across its websites. Refusing cookies through your browser may limit your ability to use some Zendesk features.

This analysis describes what Zendesk's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Cookie-based tracking can feed data to advertising networks and analytics platforms, and the notice acknowledges that some service functionality depends on cookie acceptance, which creates a practical constraint on users who wish to limit tracking.

Interpretive note: The adequacy of Zendesk's cookie consent mechanism as configured depends on operational implementation details not fully described in the notice; GDPR compliance of the CMP configuration cannot be confirmed from document text alone.

Consumer impact (what this means for users)

Zendesk's use of tracking technologies including cookies, beacons, and scripts means your browsing behavior on its websites may be monitored and shared with third parties, and restricting cookies through browser settings may reduce functionality of Zendesk services.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Access Zendesk's cookie consent preferences through the OneTrust banner or cookie settings link on the Zendesk website footer. Adjust your consent settings to reject non-essential analytics and advertising cookies.

How other platforms handle this

GOAT Medium

We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our Services. This information may include your IP address, browser type, operating system, referring URLs, and information about how you interact with our Services.

Thomson Reuters Medium

We use cookies, web beacons, pixels, and similar tracking technologies on our websites and in our communications to collect information about your browsing activities, preferences, and interactions with our content. You can manage your cookie preferences through our cookie preference centre or your ...

Roblox Medium

We use cookies, pixel tags, local storage, and similar tracking technologies to collect information about your use of the Roblox platform. These technologies allow us to recognize your browser or device, remember your preferences, analyze how you use our services, and deliver targeted advertisements...

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▸ View Original Clause Language DOCUMENT RECORD
"
We use cookies and similar tracking technologies to track the activity on our websites and services and store certain information. Tracking technologies used include beacons, tags, and scripts to collect and track information and to improve and analyze our services. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our services.

— Excerpt from Zendesk's Zendesk Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: This provision engages the EU ePrivacy Directive and GDPR for EU/EEA users, requiring prior informed consent for non-essential cookies. The UK PECR implements similar requirements under UK law. CCPA/CPRA classifies certain cookie-based tracking as 'sharing' for cross-context behavioral advertising, triggering opt-out obligations. The FTC has issued guidance on tracking technologies in the context of unfair or deceptive practices. (2) GOVERNANCE EXPOSURE: Medium. Zendesk references OneTrust for consent management, which is a recognized CMP; however, the adequacy of consent capture depends on configuration. The EDPB and national DPAs have issued enforcement decisions finding that many CMPs do not meet GDPR consent standards due to pre-ticked boxes, consent walls, or insufficient granularity. The statement that refusing cookies may limit service functionality requires evaluation against GDPR's requirement that consent be freely given without conditioning service access on tracking consent. (3) JURISDICTION FLAGS: EU and UK users have the strongest protections, requiring opt-in consent for analytics and advertising cookies. California users have opt-out rights for sharing via tracking technologies under CPRA. Organizations that deploy Zendesk tracking scripts on their own properties should review whether those scripts require disclosure in their own cookie notices. (4) CONTRACT AND VENDOR IMPLICATIONS: Business customers embedding Zendesk widgets or scripts on their websites inherit disclosure obligations for any tracking those scripts initiate. Website audits should confirm that Zendesk-originated cookies are categorized correctly in the site's own CMP and disclosed in its cookie notice. (5) COMPLIANCE CONSIDERATIONS: Zendesk's OneTrust configuration should be audited to confirm that analytics and advertising cookies are correctly categorized and that consent is captured before those cookies fire. The conditioning of service functionality on cookie acceptance should be evaluated against GDPR Article 7 requirements for freely given consent. Annual cookie audits should verify that all active trackers are disclosed in the notice.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has jurisdiction over deceptive or unfair tracking practices affecting US consumers, including undisclosed use of cookies for advertising profiling
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Zendesk Privacy Policy
Entity
Zendesk
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-008999
Document ID
CA-D-00639
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a530ae394918831f02d92e08377bef39b3226fa21434f88d5a53f587f0478070
Analysis generated
May 10, 2026 13:30 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Zendesk
Document: Zendesk Privacy Policy
Record ID: CA-P-008999
Captured: 2026-05-10 13:30:00 UTC
SHA-256: a530ae394918831f…
URL: https://conductatlas.com/platform/zendesk/zendesk-privacy-policy/cookie-and-tracking-technology-use/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Zendesk's Cookie and Tracking Technology Use clause do?

Cookie-based tracking can feed data to advertising networks and analytics platforms, and the notice acknowledges that some service functionality depends on cookie acceptance, which creates a practical constraint on users who wish to limit tracking.

How does this clause affect you?

Zendesk's use of tracking technologies including cookies, beacons, and scripts means your browsing behavior on its websites may be monitored and shared with third parties, and restricting cookies through browser settings may reduce functionality of Zendesk services.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 25 platforms. See the full comparison.

Is ConductAtlas affiliated with Zendesk?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zendesk.