American Airlines tracks your browsing behavior across devices and browsers, links that data to your personal identity, and uses it to show you targeted ads both on its own website and on other websites you visit.
This analysis describes what American Airlines's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cross-device behavioral advertising means your online activity on aa.com can follow you to unrelated third-party websites, and when combined with your personal identity data, creates a detailed profile of your interests and travel intentions.
Your browsing activity on aa.com, including flights you viewed but did not book, may be linked to your personal identity and used to serve you targeted advertising across other websites and devices without additional action on your part.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
"American gets this information by using technologies, including cookies, web beacons, and mobile device geolocation to provide and improve our Interactive Services and advertising, including across browsers and devices (also known as cross-device linking). This technical information may be combined with information that is personally identifiable in order to personalize our Interactive Services and advertising to your interests, including across browsers and devices. For example, if you spend time reviewing a particular flight or destination but do not complete a travel reservation, we may use this information to show you targeted advertising about similar flights or destinations on our Interactive Services or on third-party websites.Excerpt from American Airlines's Privacy Policy
REGULATORY LANDSCAPE: Cross-device tracking for behavioral advertising engages GDPR Article 6 (lawful basis for processing) and the ePrivacy Directive (cookie consent requirements) for EU/EEA users.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Cross-device behavioral advertising means your online activity on aa.com can follow you to unrelated third-party websites, and when combined with your personal identity data, creates a detailed profile of your interests and travel intentions.
Your browsing activity on aa.com, including flights you viewed but did not book, may be linked to your personal identity and used to serve you targeted advertising across other websites and devices without additional action on your part.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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