Cash App · Cash App Privacy Policy · View original document ↗

Commerce Media Network Personalized Ads Using Transaction Data

High severity High confidence Explicitdocumentlanguage Common · 279 of 352 platforms
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Recent governance activity Cash App recorded 6 documented changes in the last 30 days.
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This analysis describes what Cash App's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause is consequential because it establishes that Cash App may monetize sensitive transactional and behavioral data to deliver advertising for third-party brands beyond its own platform.

Recent Activity

This document changed recently

Medium Apr 19, 2026

The updated policy establishes that children under 13 may use Cash App services if a parent or guardian signs up for or authorizes the account on their behalf. Previously, the policy explicitly prohibited any use by children under 13. The revised language clarifies that data deletion obligations apply when Cash App learns an account belongs to an unauthorized child under 13, but does not specify what happens to data from authorized child accounts or how parental oversight operates. A separate Privacy Notice for Children is referenced but not included in the change summary.

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Medium Apr 10, 2026

The revised policy shifts from prohibiting all children under 13 from using Cash App to permitting use when a parent or guardian explicitly authorizes or signs up for the service on the child's behalf. This creates a new lawful use path for families, but also establishes a distinction between authorized and unauthorized child accounts. The policy states that if a child under 13 operates an unauthorized account, Cash App will delete collected data upon discovery. Parents or guardians who authorize services should review the new Privacy Notice for Children for details on how child data is processed.

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Medium Mar 15, 2026

The updated terms state that children under 13 can no longer use Cash App, eliminating a path that previously existed for parents to authorize accounts on behalf of younger children. The revised language no longer references a separate Privacy Notice for Children, consolidating all child data handling disclosures into the main policy. If Cash App collects data and later learns it came from a child under 13, the policy requires deletion of that data, though the updated language broadens this obligation by removing the phrase 'for an unauthorized account', potentially extending deletion requirements beyond accounts that were never authorized.

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Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3328 other provisions on other platforms.

Consumer impact (what this means for users)

Starting on or after February 9, 2026, users' shopping history, app browsing behavior, and card transactions may be used by Cash App to show them personalized advertisements for other brands outside of Cash App.

How other platforms handle this

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

Glassdoor Medium

We may use your personal data to personalize your experience interacting with Content, including what Content we recommend, show, or don't show to you.

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

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▸ View Original Clause Language DOCUMENT RECORD
"
Starting on or after February 9, 2026: In connection with our commerce media network, we may use data about your activity, such as your shopping history, app browsing behavior, card transactions...to show you personalized advertisements for other brands outside of Cash App.

— Excerpt from Cash App's Cash App Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
FCRA
United States Federal
FTC Act Section 5
United States Federal
GLBA
United States Federal
TCPA
United States Federal

Provision details

Document information
Document
Cash App Privacy Policy
Entity
Cash App
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 12, 2026
Record ID
CA-P-022127
Document ID
CA-D-00076
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
4059d89cdc63408c5adcd690e82cb0b567a1b312f1966010d4ced9f9938b69c3
Analysis generated
May 7, 2026 06:31 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Cash App
Document: Cash App Privacy Policy
Record ID: CA-P-022127
Captured: 2026-05-07 06:31:37 UTC
SHA-256: 4059d89cdc63408c…
URL: https://conductatlas.com/platform/cash-app/cash-app-privacy-policy/provision/CA-P-022127/commerce-media-network-personalized-ads-using-transaction-data/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Cash App's Commerce Media Network Personalized Ads Using Transaction Data clause do?

This clause is consequential because it establishes that Cash App may monetize sensitive transactional and behavioral data to deliver advertising for third-party brands beyond its own platform.

How does this clause affect you?

Starting on or after February 9, 2026, users' shopping history, app browsing behavior, and card transactions may be used by Cash App to show them personalized advertisements for other brands outside of Cash App.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Cash App?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Cash App.