“Starting on or after February 9, 2026: In connection with our commerce media network, we may use data about your activity, such as your shopping history, app browsing behavior, card transactions...to show you personalized advertisements for other brands outside of Cash App.”
This analysis describes what Cash App's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause is consequential because it establishes that Cash App may monetize sensitive transactional and behavioral data to deliver advertising for third-party brands beyond its own platform.
The updated policy discloses a new Cash App Mobile phone plan service and describes data collection practices associated with it. If you sign up for a Cash App Mobile phone plan, Cash App and its partner Gigs Wireless will collect your name, email address, billing address, phone and device information, subscription and service plan details, billing and invoice data, and usage data. The policy explicitly states that neither Cash App nor Gigs Wireless accesses the content of phone calls, messages, or internet data. You can review the Cash App Mobile Terms of Service for additional details about this service.
View change record →Starting on or after February 9, 2026, users' shopping history, app browsing behavior, and card transactions may be used by Cash App to show them personalized advertisements for other brands outside of Cash App.
How other platforms handle this
Cloudflare...shall have the right to use Network Data for purposes of providing, maintaining, developing, and improving its Services.
We use data for analysis, research and product development, including training machine learning models. This helps us make our services more convenient and easy to use, enhance the safety and security...
We use your Contact Data, Communication Data, Professional Data, Technical Data, Transaction Data, Training and Educational Data, Inferred Data and Contact Preferences to understand who may be interested...to personalize our communications with you...
"Starting on or after February 9, 2026: In connection with our commerce media network, we may use data about your activity, such as your shopping history, app browsing behavior, card transactions...to show you personalized advertisements for other brands outside of Cash App.Excerpt from Cash App's Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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This clause is consequential because it establishes that Cash App may monetize sensitive transactional and behavioral data to deliver advertising for third-party brands beyond its own platform.
Starting on or after February 9, 2026, users' shopping history, app browsing behavior, and card transactions may be used by Cash App to show them personalized advertisements for other brands outside of Cash App.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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