Apps designed for children must not show third-party ads, must not send children's data to outside companies, and must use parental permission prompts when collecting personal information from minors.
This analysis describes what Apple's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision structures the operational requirements for kid-directed app distribution on the App Store by establishing data handling restrictions and gatekeeping procedures. Compliance with these requirements determines eligibility for the Kids Category classification and affects the technical and procedural design of child-directed applications.
The updated guidelines state that developers must ensure kids receive age-appropriate experiences within their apps and must remove user-generated content that violates the guidelines, terms of service, or community standards. Under the revised policy, if Apple identifies policy-violating content, the developer will be asked to remove it and provide a compliance improvement plan. Based on the developer's response, the app may be removed from the App Store until compliance is demonstrated. This establishes a formal escalation pathway where developer inaction or inadequate remediation can result in app suspension or removal.
View change record →Children using apps in the Kids Category are protected from third-party data sharing and advertising tracking, but parents should verify that apps targeting their children are correctly categorized in the Kids Category to ensure these protections apply.
How other platforms handle this
These companies are subject to contractual obligations governing privacy, data security, and confidentiality consistent with applicable laws.
The Gemini Apps Privacy Notice does not apply, and your Opal data, including feedback you provide, is processed per the Google Privacy Policy.
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"Apps in the Kids Category must not include third-party advertising or analytics. You should also pay particular attention to privacy laws around the world relating to the collection of data from children online. Parental gates should be used whenever your app asks for input of personal information from minors. Apps must not transmit data about a minor to third parties.Excerpt from Apple's App Store Review Guidelines
REGULATORY FRAMEWORK: This provision directly implements COPPA (Children's Online Privacy Protection Act, 15 U.S.C.
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This provision structures the operational requirements for kid-directed app distribution on the App Store by establishing data handling restrictions and gatekeeping procedures. Compliance with these requirements determines eligibility for the Kids Category classification and affects the technical and procedural design of child-directed applications.
Children using apps in the Kids Category are protected from third-party data sharing and advertising tracking, but parents should verify that apps targeting their children are correctly categorized in the Kids Category to ensure these protections apply.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
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