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The clause establishes differential purchasing direction policies across geographic markets, requiring apps to route transactions through Apple's in-app purchase system in most jurisdictions while permitting alternative purchasing mechanisms in the US storefront.
In non-US App Store regions, users encounter apps restricted from displaying external purchase links or calls to action, channeling transactions through in-app purchase functionality. In the US storefront, this restriction does not apply and apps may direct users to alternative purchasing mechanisms.
How other platforms handle this
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"In all other storefronts, except for the United States storefront, where this prohibition does not apply, apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.— Excerpt from Apple's Apple App Store Review Guidelines
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The clause establishes differential purchasing direction policies across geographic markets, requiring apps to route transactions through Apple's in-app purchase system in most jurisdictions while permitting alternative purchasing mechanisms in the US storefront.
In non-US App Store regions, users encounter apps restricted from displaying external purchase links or calls to action, channeling transactions through in-app purchase functionality. In the US storefront, this restriction does not apply and apps may direct users to alternative purchasing mechanisms.
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