Amplitude · Amplitude Privacy Notice · View original document ↗

Amplitude processes customer end user data only on customer instructions

High severity High confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Amplitude's role as a processor for Customer-submitted data means Amplitude's authority over that data is limited to Customer instructions, placing control and responsibility with the Customer.

Consumer impact (what this means for users)

If you are an end user of an Amplitude Customer, your Personal Data submitted to the Amplitude platform is processed by Amplitude only as directed by that Customer, not at Amplitude's independent discretion.

How other platforms handle this

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

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▸ View Original Clause Language DOCUMENT RECORD
"
With respect to the Personal Data collected by our Customers and submitted to the Amplitude platform, Amplitude is a processor and only processes such Personal Data in accordance with the instructions of our Customers.

— Excerpt from Amplitude's Amplitude Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Amplitude Privacy Notice
Entity
Amplitude
Document last updated
May 5, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-057029
Document ID
CA-D-00702
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
7bd26f95555440d3ea5888c88933f8ec39bbc942e0471cb4b592a136c4fcf210
Analysis generated
May 20, 2026 18:34 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amplitude
Document: Amplitude Privacy Notice
Record ID: CA-P-057029
Captured: 2026-05-20 18:34:53 UTC
SHA-256: 7bd26f95555440d3…
URL: https://conductatlas.com/platform/amplitude/amplitude-privacy-notice/provision/CA-P-057029/amplitude-processes-customer-end-user-data-only-on-customer-instructions/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Amplitude's Amplitude processes customer end user data only on customer instructions clause do?

Amplitude's role as a processor for Customer-submitted data means Amplitude's authority over that data is limited to Customer instructions, placing control and responsibility with the Customer.

How does this clause affect you?

If you are an end user of an Amplitude Customer, your Personal Data submitted to the Amplitude platform is processed by Amplitude only as directed by that Customer, not at Amplitude's independent discretion.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Amplitude?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.