Provision record
Amplitude · Amplitude Privacy Notice · View original document ↗

Advertising cookie data used to display and measure ads

Medium severity Explicit document language Common · 279 of 352 platforms
Stay ahead of the changes
Track Amplitude and get the diff the day its terms change.
Share 𝕏 Share in Share 🔒 PDF

This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

Google Cloud Medium

We evaluate Service Data to help us improve the performance and functionality of Cloud Services.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
For Personal Data we collect through targeted or online advertising cookies, we use this information to display and measure engagement with advertisements across different devices and sites...

Excerpt from Amplitude's Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Amplitude Privacy Notice
Entity
Amplitude
Document last updated
May 5, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-056991
Document ID
CA-D-00702
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
7bd26f95555440d3ea5888c88933f8ec39bbc942e0471cb4b592a136c4fcf210
Analysis generated
May 20, 2026 18:34 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amplitude
Document: Amplitude Privacy Notice
Record ID: CA-P-056991
Captured: 2026-05-20 18:34:53 UTC
SHA-256: 7bd26f95555440d3…
URL: https://conductatlas.com/platform/amplitude/amplitude-privacy-notice/provision/CA-P-056991/advertising-cookie-data-used-to-display-and-measure-ads/
Accessed: Aug. 2, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

Related Analysis

Get the research letter

Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.

Frequently Asked Questions

What does Amplitude's Advertising cookie data used to display and measure ads clause do?

The clause states: “For Personal Data we collect through targeted or online advertising cookies, we use this information to display and measure engagement with advertisements across different devices and sites...”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Amplitude?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.