This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
We may retain your Personal Data for a period of time consistent with the original purpose of collection...or as long as required to fulfill our legal and/or regulatory obligations.
Any biometric data we collect from you will be deleted within 48 hours and will be used for the purpose of enabling you to see yourself wearing virtual eyeglass frames.
if you're a Customer, we may not immediately delete your information when your trial expires or you cancel all your paid Services. Instead, we keep your information for a reasonable period of time, so it will be there for you if you come back.
"When we no longer have a legitimate business need to retain your Personal Data, we will either delete or anonymize it.Excerpt from Amplitude's Privacy Notice
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The clause states: “When we no longer have a legitimate business need to retain your Personal Data, we will either delete or anonymize it.”
ConductAtlas has identified this type of provision across 275 platforms. See the full comparison.
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