Provision record
Amplitude · Amplitude Privacy Notice · View original document ↗

Customer end user data retained only as long as necessary

Medium severity Explicit document language Common · 275 of 352 platforms
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This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 1629 other provisions on other platforms.

How other platforms handle this

Faire Medium

We generally retain your personal information for only as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements...

Oura Medium

your measurement data regarding your sleep, readiness, and activity is stored only so long as your Oura account is active.

Palantir Medium

We collect and keep personal data only as needed or allowed for the purposes set out in this Statement, based on the reason we collected the personal data in the first instance and what is permitted under the laws that apply to the processing.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Amplitude only retains the Customer End User Data we process on behalf of our Customers for as long as necessary to provide the Product to our Customers or as required to comply with legal obligations, resolve disputes and enforce any agreement.

Excerpt from Amplitude's Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN

Provision details

Document information
Document
Amplitude Privacy Notice
Entity
Amplitude
Document last updated
May 5, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-057035
Document ID
CA-D-00702
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
7bd26f95555440d3ea5888c88933f8ec39bbc942e0471cb4b592a136c4fcf210
Analysis generated
May 20, 2026 18:34 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amplitude
Document: Amplitude Privacy Notice
Record ID: CA-P-057035
Captured: 2026-05-20 18:34:53 UTC
SHA-256: 7bd26f95555440d3…
URL: https://conductatlas.com/platform/amplitude/amplitude-privacy-notice/provision/CA-P-057035/customer-end-user-data-retained-only-as-long-as-necessary/
Accessed: Aug. 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Amplitude's Customer end user data retained only as long as necessary clause do?

The clause states: “Amplitude only retains the Customer End User Data we process on behalf of our Customers for as long as necessary to provide the Product to our Customers or as required to comply with legal obligations, resolve disputes and enforce any agreement.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 275 platforms. See the full comparison.

Is ConductAtlas affiliated with Amplitude?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.