This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
We will store your personal data only for as long as it is necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
We retain Personal Information only for as long as necessary to fulfill the purposes described in this General Privacy Policy, including to provide Websites, maintain business operations...
Your personal information will be retained only for as long as necessary to fulfill the purposes for which it was collected or as required by Nigerian law. When we destroy your personal information, we do so in a way that prevents that information from being restored or reconstructed.
"Personal Data that Amplitude collects and processes as a controller for the purposes identified in this Privacy Notice are not kept by Amplitude for longer than is necessary for the specific purpose identified...Excerpt from Amplitude's Privacy Notice
Get the weekly coverage letter
Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The clause states: “Personal Data that Amplitude collects and processes as a controller for the purposes identified in this Privacy Notice are not kept by Amplitude for longer than is necessary for the specific purpose identified...”
ConductAtlas has identified this type of provision across 268 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.