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Affected users
All usersAdvertisers
Amplitude updated its Privacy Notice effective date from February 13, 2026 to May 14, 2026. The updated notice adds disclosure of ZeroClick, a conversion and website visit tracking tool used on Amplitude's advertisements, and provides a link to ZeroClick's privacy practices. The change clarifies advertising tracking practices and vendor relationships.
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Generated by a model from the captured document; not read by a person
The updated Privacy Notice discloses that Amplitude uses ZeroClick to track conversions and website visits from advertisements delivered on ZeroClick's ad network. The notice now provides a link to ZeroClick's privacy practices for users who want additional information about that vendor's data handling. This clarifies an existing advertising practice rather than introducing a new one.
What you can do
→ Review ZeroClick's privacy practices using the link provided in Amplitude's updated Privacy Notice to understand how conversion and website visit data is handled.
Key Clauses Affected
Generated by a model from the captured document; not read by a person
ZeroClick vendor disclosure
Added explicit disclosure that Amplitude uses ZeroClick to track conversions and website visits from advertisements, with link to ZeroClick's privacy practices.
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This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Wording edits to this record that do not change what it claims. Changes to a claim are published as corrections.
2026-10-11 · Feed summary edited · summary regenerated by summarize_events
Previous text Added disclosure about ZeroClick conversion tracking tool used in advertising delivery and direct users to ZeroClick privacy practices
2026-10-11 · Impact summary edited · summary regenerated by summarize_events
Previous text The updated Privacy Notice now explicitly discloses that Amplitude uses ZeroClick to track conversions and website visits from advertisements delivered through their ad network. Previously, this specific tracking tool and its purpose were not disclosed in the language provided. The change adds clarity about what advertising-related data collection occurs, and directs users to ZeroClick's separate privacy notice for additional details about how that vendor processes data.
2026-10-11 · Summary edited · summary regenerated by summarize_events
Previous text Amplitude updated its Privacy Notice on May 14, 2026, with minor revisions to disclosure language. The primary change involves replacing a reference to PathFactory's privacy practices with an explicit disclosure about ZeroClick, a conversion tracking tool used in Amplitude's advertising. The updated text now states that Amplitude uses ZeroClick to track conversions and website visits from advertisements, and directs users to ZeroClick's privacy practices for more information.
2026-10-07 · Change line edited · change line rewritten to the 2026-10-07 template: no detection date, no sentence counts
Previous text Amplitude updated their Amplitude Privacy Notice on May 15, 2026. Change detected: 1 sentence(s) added, 4 sentence(s) modified. Document contained 252 sentences after update.
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Institutional Analysis
Generated by a model from the captured document; not read by a person
Assessment
Amplitude updated its Privacy Notice to disclose use of ZeroClick for conversion and website visit tracking in its advertising operations. This is a vendor disclosure clarification rather than a material change to data practices. Organizations …
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Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-X-002133.
Amplitude updated its Privacy Notice effective August 21, 2026, revising its list of advertising and analytics partners. The company replaced …
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