Amplitude updated its Privacy Notice on May 14, 2026, with minor revisions to disclosure language. The primary change involves replacing a reference to PathFactory's privacy practices with an explicit disclosure about ZeroClick, a conversion tracking tool used in Amplitude's advertising. The updated text now states that Amplitude uses ZeroClick to track conversions and website visits from advertisements, and directs users to ZeroClick's privacy practices for more information.
The updated Privacy Notice now explicitly discloses that Amplitude uses ZeroClick to track conversions and website visits from advertisements delivered through their ad network. Previously, this specific tracking tool and its purpose were not disclosed in the language provided. The change adds clarity about what advertising-related data collection occurs, and directs users to ZeroClick's separate privacy notice for additional details about how that vendor processes data.
→ Review ZeroClick's privacy practices using the link provided in Amplitude's updated Privacy Notice to understand how conversion and visit data is handled
Amplitude now explicitly discloses that it uses ZeroClick to track conversions and website visits from advertisements, and directs users to ZeroClick's privacy practices
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Amplitude clarified its Privacy Notice to explicitly disclose use of ZeroClick for conversion and website visit tracking in advertising contexts. This appears to be a disclosure addition rather than a material change in data practices, …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002133.
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