Amazon Privacy Notice

This is Amazon's privacy policy — it explains how Amazon collects and uses your personal data across its shopping site, Alexa devices, Amazon Prime, Kindle, AWS, and all affiliated services. Amazon collects an unusually wide range of information about you, including every purchase you make, every product you search or view, your location, your voice commands to Alexa, your financial and health-related data, and detailed inferences about your preferences — and shares this with thousands of third-party sellers and advertising partners. You can review and adjust your privacy settings, manage your ad preferences, and request deletion of your personal data by visiting Amazon's Privacy Central at amazon.com/privacy.

This document is Amazon's Privacy Notice governing the collection, use, disclosure, and retention of personal information across Amazon's retail, digital, and third-party services platforms, with legal bases including consent, contractual necessity, and legitimate interests under applicable law. The most significant obligations include Amazon's collection of an exceptionally broad range of personal data — including purchase history, voice interactions (Alexa), location data, biometric indicators, health/financial information, and behavioral data — and its right to share this data with a wide network of third-party sellers, advertising partners, and affiliated companies. Notable deviations from industry standard include Amazon's explicit retention of voice recordings and interaction data from Alexa devices, its cross-device and cross-service tracking ecosystem, the breadth of inferences drawn from behavioral data for advertising, and the retention of personal data for unspecified periods tied to vague 'business purposes.' The policy engages GDPR (particularly Arts. 6, 13, and 17), CCPA/CPRA (§§1798.100–1798.140), COPPA, and FTC Act Section 5, with jurisdiction-specific supplements for California, UK, and EU residents. Material compliance considerations include the adequacy of consent mechanisms for voice data and sensitive health/financial inferences, the legal sufficiency of Amazon's data retention justifications, and the robustness of its third-party data sharing disclosures under CCPA's 'sale' and 'sharing' definitions.