Amazon says it does not intentionally collect data from children under 13, but does not describe specific age verification measures it uses to enforce this.
If a child under 13 uses Amazon services — including Alexa or Amazon Kids — without parental consent, their personal data including voice recordings may be collected and retained, which is subject to specific federal protections under COPPA that parents can enforce.
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Compare across platforms →Given that Amazon's Alexa devices, Fire tablets, and retail services are commonly used by or around children, the policy's reliance on passive disclaimers rather than active age verification creates meaningful COPPA compliance risk.
REGULATORY FRAMEWORK: COPPA (15 U.S.C. §6501; 16 CFR Part 312) requires verifiable parental consent before collecting personal information from children under 13, applies to Amazon's Alexa, Fire tablets, Amazon Kids+, and any service directed to children or where Amazon has actual knowledge of child users. FTC is the primary enforcement authority. GDPR Art. 8 sets the consent age at 16 (or lower with member state variation, minimum 13) for EU users. UK GDPR and the Age Appropriate Design Code (Children's Code) apply to UK users.
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