What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://www.amazon.com/privacycentral', 'difficulty': 'MODERATE', 'action_type': 'EXPORT_DATA', 'instructions': "Visit Amazon's Privacy Central, sign in to your account, and select 'Request My Data' to obtain a copy of the data Amazon holds about you including behavioral and advertising data.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has authority over online behavioral advertising practices and unfair or deceptive data collection under Section 5 of the FTC Act.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': "California's CPPA and AG enforce CCPA/CPRA opt-out rights for sharing personal data for cross-context behavioral advertising.", 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Automatic Information Collection via Cookies and Device Identifiers clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Automatic Information Collection via Cookies and Device Identifiers — Amazon

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What it is

Amazon automatically tracks your browsing and purchase behavior on its site and across other websites using cookies and device identifiers, even when you are not actively shopping.

Consumer impact (what this means for users)

Amazon tracks your online behavior across its own platforms and third-party websites using cookies and device fingerprinting, which is used to build advertising profiles and shared with external ad partners without requiring any action from you.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Export Your Data

Visit Amazon's Privacy Central, sign in to your account, and select 'Request My Data' to obtain a copy of the data Amazon holds about you including behavioral and advertising data.

Cross-platform context

See how other platforms handle Automatic Information Collection via Cookies and Device Identifiers and similar clauses.

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Why it matters (compliance & risk perspective)

This cross-site and cross-device tracking builds a detailed behavioral profile used for targeted advertising and is shared with Amazon's extensive advertising network.

View original clause language

We automatically collect and store certain types of information about your use of Amazon Services, including information about your interaction with content, products, and services on Amazon Services. Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Amazon Services and other content served by or on behalf of Amazon on other websites.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: Cookie and device identifier tracking engages ePrivacy Directive 2002/58/EC (Cookie Law) as amended, requiring prior informed consent for non-essential cookies in EU/EEA jurisdictions. GDPR Art. 6(1)(a) and Recital 47 apply to behavioral profiling for advertising. CCPA/CPRA §1798.140(ah) defines sharing personal information for cross-context behavioral advertising as a regulated 'sharing' activity requiring an opt-out. FTC Act Section 5 and the FTC's guidance on online behavioral advertising apply. The California AG and CPPA are primary US enforcement authorities; EU DPAs enforce ePrivacy and GDPR.

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Applicable agencies

FTC

The FTC has authority over online behavioral advertising practices and unfair or deceptive data collection under Section 5 of the FTC Act.
File a complaint →
State AG

California's CPPA and AG enforce CCPA/CPRA opt-out rights for sharing personal data for cross-context behavioral advertising.
File a complaint →

Provision details

Document information

Document

Amazon Privacy Notice

Entity

Amazon

Document last updated

April 29, 2026

Tracking information

First tracked

April 27, 2026

Last verified

April 27, 2026

Record ID

CA-P-003241

Document ID

CA-D-00027

Evidence Provenance

Source URL

https://www.amazon.com/gp/help/customer/display.html?nodeId=468496

Wayback Machine

View archived versions →

SHA-256

c3ec0243c0cce6b332e8df7d3c8e2518cd7d2e0078f5bc2fe353d6612b8a01f8

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Amazon | Document: Amazon Privacy Notice | Record: CA-P-003241
Captured: 2026-04-27 10:46:06 UTC | SHA-256: c3ec0243c0cce6b3…
URL: https://conductatlas.com/platform/amazon/amazon-privacy-notice/automatic-information-collection-via-cookies-and-device-identifiers/
Accessed: May 2, 2026

Classification

Severity

High

Automatic Information Collection via Cookies and Device Identifiers