This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational basis for Amazon's use of persistent identifiers across user interactions with Amazon Services. This mechanism enables service delivery, user session management, and system improvement functions that depend on device or browser recognition.
Users who access Amazon Services operate under terms that authorize the deployment of cookies and tracking identifiers on their devices or browsers. The specific tracking practices and categories of use are documented in the referenced Cookies Notice, which forms part of the governing privacy framework.
How other platforms handle this
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...
We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Sites. Cookies are small data files stored on your browser or device. We use both session cookies and persistent cookies. We may also use web beacons, pixel ta...
cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").
Monitoring
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"To enable our systems to recognize your browser or device and to provide and improve Amazon Services, we use cookies and other identifiers. For more information about cookies and how we use them, please read our Cookies Notice.— Excerpt from Amazon Marketplace's Amazon Privacy Notice
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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The provision establishes the operational basis for Amazon's use of persistent identifiers across user interactions with Amazon Services. This mechanism enables service delivery, user session management, and system improvement functions that depend on device or browser recognition.
Users who access Amazon Services operate under terms that authorize the deployment of cookies and tracking identifiers on their devices or browsers. The specific tracking practices and categories of use are documented in the referenced Cookies Notice, which forms part of the governing privacy framework.
ConductAtlas has identified this type of provision across 71 platforms. See the full comparison.
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