Amazon Marketplace · Amazon Privacy Notice · View original document ↗

Cookies and Tracking Technologies

Medium severity Common · 71 of 325 platforms
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This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes the operational basis for Amazon's use of persistent identifiers across user interactions with Amazon Services. This mechanism enables service delivery, user session management, and system improvement functions that depend on device or browser recognition.

Consumer impact (what this means for users)

Users who access Amazon Services operate under terms that authorize the deployment of cookies and tracking identifiers on their devices or browsers. The specific tracking practices and categories of use are documented in the referenced Cookies Notice, which forms part of the governing privacy framework.

How other platforms handle this

Mixpanel Medium

We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...

Datadog Medium

We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Sites. Cookies are small data files stored on your browser or device. We use both session cookies and persistent cookies. We may also use web beacons, pixel ta...

Netflix Medium

cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").

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▸ View Original Clause Language DOCUMENT RECORD
"
To enable our systems to recognize your browser or device and to provide and improve Amazon Services, we use cookies and other identifiers. For more information about cookies and how we use them, please read our Cookies Notice.

— Excerpt from Amazon Marketplace's Amazon Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Amazon Privacy Notice
Entity
Amazon Marketplace
Document last updated
May 5, 2026
Tracking information
First tracked
March 6, 2026
Last verified
April 9, 2026
Record ID
CA-P-000247
Document ID
CA-D-00027
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a23cea2f73d4abc5c5afb409abddc2dd8fcdba468f6f6eafd563f6f9bad8759c
Analysis generated
March 6, 2026 20:17 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amazon Marketplace
Document: Amazon Privacy Notice
Record ID: CA-P-000247
Captured: 2026-03-06 20:17:05 UTC
SHA-256: a23cea2f73d4abc5…
URL: https://conductatlas.com/platform/amazon-marketplace/amazon-privacy-notice/cookies-and-tracking-technologies/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Amazon Marketplace's Cookies and Tracking Technologies clause do?

The provision establishes the operational basis for Amazon's use of persistent identifiers across user interactions with Amazon Services. This mechanism enables service delivery, user session management, and system improvement functions that depend on device or browser recognition.

How does this clause affect you?

Users who access Amazon Services operate under terms that authorize the deployment of cookies and tracking identifiers on their devices or browsers. The specific tracking practices and categories of use are documented in the referenced Cookies Notice, which forms part of the governing privacy framework.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 71 platforms. See the full comparison.

Is ConductAtlas affiliated with Amazon Marketplace?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amazon Marketplace.