What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://www.ai21.com/terms-policies/privacy-policy/', 'difficulty': 'EASY', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': "Use the OneTrust cookie consent banner on AI21's website to reject non-essential cookies and opt out of advertising and analytics tracking. If the banner is not visible, look for a 'Cookie Settings' or 'Privacy Preferences' link in the site footer.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'FTC regulates unfair and deceptive data collection practices, including undisclosed third-party tracking and data broker data sharing under Section 5 of the FTC Act.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': 'California Privacy Protection Agency and state attorneys general enforce CCPA/CPRA opt-out rights for cross-context behavioral advertising and data broker registration requirements.', 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Third-Party Advertising and Analytics Tracking clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Third-Party Advertising and Analytics Tracking — AI21 Labs

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What it is

AI21 uses tracking tools from numerous advertising and analytics companies — including Facebook, LinkedIn, Reddit, Google, ZoomInfo, and Amplitude — to follow your activity on their website and potentially across other sites on the internet.

Consumer impact (what this means for users)

Visiting AI21's website triggers data collection by at least eight third-party tracking systems including Facebook Pixel and ZoomInfo, which may profile your behavior and share it with advertisers — all without requiring you to be a registered user or log in.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Use the OneTrust cookie consent banner on AI21's website to reject non-essential cookies and opt out of advertising and analytics tracking. If the banner is not visible, look for a 'Cookie Settings' or 'Privacy Preferences' link in the site footer.

Cross-platform context

See how other platforms handle Third-Party Advertising and Analytics Tracking and similar clauses.

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Why it matters (compliance & risk perspective)

Your browsing behavior on AI21's site is being shared with multiple advertising networks and data brokers (including ZoomInfo, a B2B data company), which may constitute 'selling' or 'sharing' personal data under California law and require an opt-out.

View original clause language

We use cookies, web beacons, pixels, and other tracking technologies to collect information about your browsing activities on our Services and across other websites. We work with third-party analytics and advertising partners, including Google Analytics, Facebook, LinkedIn, Twitter, Reddit, HubSpot, Amplitude, and ZoomInfo, who may collect information about your online activities over time and across different websites.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: This provision implicates GDPR Art. 6(1)(a) (consent as lawful basis for non-essential cookies), ePrivacy Directive 2002/58/EC (cookie consent), CCPA/CPRA §§1798.120, 1798.135 (opt-out of sale/sharing, Global Privacy Control signal), and FTC Act Section 5 for undisclosed third-party data sharing. ZoomInfo's integration may constitute data brokerage activity regulated under California's data broker registration law (AB 1202). LinkedIn Insight Tag and Facebook Pixel are subject to ongoing EU regulatory scrutiny. (2)

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Applicable agencies

FTC

FTC regulates unfair and deceptive data collection practices, including undisclosed third-party tracking and data broker data sharing under Section 5 of the FTC Act.
File a complaint →
State AG

California Privacy Protection Agency and state attorneys general enforce CCPA/CPRA opt-out rights for cross-context behavioral advertising and data broker registration requirements.
File a complaint →

Provision details

Document information

Document

AI21 Labs Privacy Policy

Entity

AI21 Labs

Document last updated

April 29, 2026

Tracking information

First tracked

April 30, 2026

Last verified

April 30, 2026

Record ID

CA-P-004112

Document ID

CA-D-00460

Evidence Provenance

Source URL

https://www.ai21.com/privacy-policy

Wayback Machine

View archived versions →

SHA-256

4abc7ff0d7779bee955894a99670d17aadf5332ce2786437f3a3b85a2497adc3

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: AI21 Labs | Document: AI21 Labs Privacy Policy | Record: CA-P-004112
Captured: 2026-04-30 06:15:21 UTC | SHA-256: 4abc7ff0d7779bee…
URL: https://conductatlas.com/platform/ai21-labs/ai21-labs-privacy-policy/third-party-advertising-and-analytics-tracking/
Accessed: May 2, 2026

Classification

Severity

High

Third-Party Advertising and Analytics Tracking