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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
“We reserve the right to suspend or terminate accounts if customers violate this Policy.”
“simply getting someone's business card is not an acceptable opt-in and you cannot send messages to email addresses or phone numbers you obtained from business cards.”
“you must comply with all of the applicable guidelines published by the Cellular Telecommunications Industry Association (CTIA), including but not limited to the CTIA Short Code Monitoring Handbook...”
“certain financial services, cryptocurrency, or other digital asset platforms that we deem, in our sole discretion, to be objectionable, including but not limited to those related to certain token sales...”
“You must be able to verify each contact to whom you intend to send marketing messages.”
“You must ensure that all message recipients have fully opted-in to receive marketing messages from you.”
ActiveCampaign's Acceptable Use Policy sets the rules for who you can message through its platform and how. You can only contact people who have fully opted in to hear from you specifically — contacts from business cards, purchased lists, or rented lists are off-limits. If recipients complain about spam, or if you violate these rules, ActiveCampaign can shut down your account immediately with no refund.
This Acceptable Use Policy establishes the conditions under which users may send marketing and SMS messages through ActiveCampaign's platform. It mandates full opt-in consent from all recipients, prohibits messaging to contacts sourced from business cards or paid and rented lists, and requires individual contact verification before any marketing message is sent. Users must comply with all applicable CTIA guidelines for SMS use. ActiveCampaign reserves the right to suspend or terminate accounts immediately upon recipient spam complaints or Policy violations, renders users ineligible for any refund in the relevant triggering circumstances, and retains sole discretion to modify the Policy at any time without advance notice.
As an ActiveCampaign user, you are required to ensure every marketing message recipient has fully opted in to hear from you, and you must be able to verify each contact individually. You cannot use contacts sourced from business cards, paid lists, or rented lists, and you cannot work around your plan's contact limits by deleting and re-importing contacts. Your account can be suspended or terminated immediately if recipients complain about unsolicited messages — without a guaranteed notice or cure period — and no refund of any kind will be available in the relevant triggering circumstances. ActiveCampaign can also change these rules at any time in its sole discretion, so reviewing the Policy periodically is a concrete step available to you.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
“We reserve the right to suspend or terminate accounts if customers violate this Policy.”
“simply getting someone's business card is not an acceptable opt-in and you cannot send messages to email addresses or phone numbers you obtained from business cards.”
“you must comply with all of the applicable guidelines published by the Cellular Telecommunications Industry Association (CTIA), including but not limited to the CTIA Short Code Monitoring Handbook...”
“certain financial services, cryptocurrency, or other digital asset platforms that we deem, in our sole discretion, to be objectionable, including but not limited to those related to certain token sales...”
“You must be able to verify each contact to whom you intend to send marketing messages.”
“You must ensure that all message recipients have fully opted-in to receive marketing messages from you.”
“In addition, in the event of recipients’ complaints regarding spam or unsolicited messages, ActiveCampaign may immediately suspend or terminate your account and you will not be eligible for a refund of any kind.”
“You are not allowed to continually delete and re-import new contacts into an account. For example, you cannot sign up for a 25,000 subscriber/contact plan and try to send messages to 100,000 contacts...”
“We do not allow you to use our Services to: Send Marketing Content to recipients on paid or rented lists (of any form)”
“the consequences for not following these rules can be quite severe, with penalties in the U.S. of up to $10,000 per violation, as assessed by the mobile carrier.”
“in the event of recipients' complaints regarding spam or unsolicited messages, ActiveCampaign may immediately suspend or terminate your account and you will not be eligible for a refund of any kind.”
“We reserve the right to change or modify this Policy at any time and in our sole discretion.”
Every distinct legal provision identified in this document. Featured provisions appear above with analysis.
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