ActiveCampaign Acceptable Use Policy

ActiveCampaign's Acceptable Use Policy sets the rules for who you can message through its platform and how. You can only contact people who have fully opted in to hear from you specifically — contacts from business cards, purchased lists, or rented lists are off-limits. If recipients complain about spam, or if you violate these rules, ActiveCampaign can shut down your account immediately with no refund.

This Acceptable Use Policy establishes the conditions under which users may send marketing and SMS messages through ActiveCampaign's platform. It mandates full opt-in consent from all recipients, prohibits messaging to contacts sourced from business cards or paid and rented lists, and requires individual contact verification before any marketing message is sent. Users must comply with all applicable CTIA guidelines for SMS use. ActiveCampaign reserves the right to suspend or terminate accounts immediately upon recipient spam complaints or Policy violations, renders users ineligible for any refund in the relevant triggering circumstances, and retains sole discretion to modify the Policy at any time without advance notice.

As an ActiveCampaign user, you are required to ensure every marketing message recipient has fully opted in to hear from you, and you must be able to verify each contact individually. You cannot use contacts sourced from business cards, paid lists, or rented lists, and you cannot work around your plan's contact limits by deleting and re-importing contacts. Your account can be suspended or terminated immediately if recipients complain about unsolicited messages — without a guaranteed notice or cure period — and no refund of any kind will be available in the relevant triggering circumstances. ActiveCampaign can also change these rules at any time in its sole discretion, so reviewing the Policy periodically is a concrete step available to you.