The policy prohibits customers from sending marketing messages to contacts obtained through paid or rented lists and prohibits use of the platform to distribute content through list brokers of any form.
This analysis describes what ActiveCampaign's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that use of purchased or rented contact lists through the platform constitutes a policy violation, which could trigger account suspension under the general enforcement provisions of this policy. This restriction directly affects customers who rely on third-party data providers or list acquisition as a lead generation strategy.
Under this clause, customers may not use ActiveCampaign to send marketing messages to contacts obtained from paid or rented lists or through list brokers. Use of such lists through the platform may result in account suspension under the policy's enforcement terms.
Cross-platform context
See how other platforms handle Prohibition on Paid or Rented Contact Lists and similar clauses.
Compare across platforms →"We do not allow you to use our Services to: Send Marketing Content to recipients on paid or rented lists (of any form); Send Marketing Content to List brokers (of any form) for distribution by them;Excerpt from ActiveCampaign's Acceptable Use Policy
(1) REGULATORY LANDSCAPE: This restriction aligns with CAN-SPAM and CASL compliance best practices, as purchased lists frequently lack verifiable opt-in consent records required under these frameworks.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision establishes that use of purchased or rented contact lists through the platform constitutes a policy violation, which could trigger account suspension under the general enforcement provisions of this policy. This restriction directly affects customers who rely on third-party data providers or list acquisition as a lead generation strategy.
Under this clause, customers may not use ActiveCampaign to send marketing messages to contacts obtained from paid or rented lists or through list brokers. Use of such lists through the platform may result in account suspension under the policy's enforcement terms.
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