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The policy explicitly prohibits use of ActiveCampaign's SMS and messaging services for emergency alerts, disaster notifications, or health and safety threat communications including terrorism, natural disasters, or emergency response.
This analysis describes what ActiveCampaign's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes a specific operational limitation on the permitted use of ActiveCampaign's messaging infrastructure, which is operationally significant for any organization that manages emergency communications or public safety notification workflows alongside marketing operations.
Under this clause, ActiveCampaign's services may not be used to send emergency alerts or health and safety threat notifications of any kind. Organizations that use the platform for both marketing and emergency communications must maintain separate systems for safety-related messaging.
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"Our Services are not intended for providing alerts on disaster scenarios or any other situations directly related to serious health or safety threats, including but not limited to acts of terrorism, natural disasters, or emergency response, and you must not use our Services for any such purposes.Excerpt from ActiveCampaign's Acceptable Use Policy
(1) REGULATORY LANDSCAPE: Emergency alert systems in the U.S. are governed by the Integrated Public Alert and Warning System (IPAWS) and FCC regulations. This clause does not engage federal regulatory requirements directly but establishes a contractual limitation that has operational implications for organizations subject to emergency notification obligations under state or local law. (2) GOVERNANCE EXPOSURE: Low for typical marketing customers. Higher for educational institutions, healthcare organizations, or local government-adjacent entities that may have both marketing and emergency notification needs on a single platform. (3) JURISDICTION FLAGS: Educational institutions subject to Clery Act requirements for timely emergency notifications should ensure their emergency alert workflows do not rely on ActiveCampaign. Healthcare organizations with emergency patient communication obligations should assess this restriction in light of applicable state and federal requirements. (4) CONTRACT AND VENDOR IMPLICATIONS: Organizations evaluating ActiveCampaign for deployment across multiple communication use cases should assess whether this restriction creates an operational gap requiring a separate emergency notification platform vendor. (5) COMPLIANCE CONSIDERATIONS: Compliance teams at institutions with statutory emergency notification obligations should document that ActiveCampaign is not designated as a component of their emergency alert infrastructure.
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This clause establishes a specific operational limitation on the permitted use of ActiveCampaign's messaging infrastructure, which is operationally significant for any organization that manages emergency communications or public safety notification workflows alongside marketing operations.
Under this clause, ActiveCampaign's services may not be used to send emergency alerts or health and safety threat notifications of any kind. Organizations that use the platform for both marketing and emergency communications must maintain separate systems for safety-related messaging.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by ActiveCampaign.