“You must ensure that all message recipients have fully opted-in to receive marketing messages from you.”
This analysis describes what ActiveCampaign's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The requirement applies to all recipients and demands full opt-in, not partial or implied consent, setting a strict standard for list building.
Interpretive note: The excerpt does not define what constitutes 'fully opted-in'; the meaning of that qualifier is not elaborated in the provided text.
Users bear the obligation of ensuring full opt-in status for every single recipient before sending marketing messages through ActiveCampaign.
How other platforms handle this
Most new accounts are required to go through our verification process to ensure optimum deliverability and prevent abusive behavior. By creating an account with Kit you agree to go through this process.
We kindly request you do not disclose certain Data, such as passwords, credit card numbers, PINs or other confidential data during your use of our Services.
You may not use our Services in any manner that infringes the rights of any third party.
"You must ensure that all message recipients have fully opted-in to receive marketing messages from you.Excerpt from ActiveCampaign's Acceptable Use Policy
Get the weekly coverage letter
Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The requirement applies to all recipients and demands full opt-in, not partial or implied consent, setting a strict standard for list building.
Users bear the obligation of ensuring full opt-in status for every single recipient before sending marketing messages through ActiveCampaign.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by ActiveCampaign.