Acorns uses cookies and tracking tools to monitor how you use its website and app, and shares that behavioral data with outside analytics companies.
This analysis describes what Acorns's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational foundation for behavioral data collection and third-party data sharing, enabling analytics partners to process usage information for service optimization and performance measurement.
The updated policy removes explicit language describing how data flows when users sign in via Apple or Google, including what information those services share with Acorns and how it is used. Previously, the policy stated that Acorns receives information such as name and email address through third-party sign-in services solely to manage accounts and provide services. The revised language also shifts the AI chatbot from an optional feature users 'may access' to a stated service Acorns 'uses' to direct users to internal articles. Users no longer have a published explanation of third-party sign-in data practices in the privacy notice, though the terms suggest data shared through third-party services remains subject to those providers' terms.
View change record →Your in-app behavior and browsing activity on Acorns is tracked and transmitted to third-party analytics platforms, which may combine it with data from other sources to build profiles about you.
How other platforms handle this
We, and our analytics and advertising providers, use these technologies to collect personal information (such as the pages you visit, the links you click on, and similar usage information, identifiers, and device information) when you use our Services, including personal information about your onlin...
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your...
Monitoring
Acorns has changed this document before.
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"We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our Services, including your browsing behavior, device information, IP address, and interactions with our content. This information may be shared with third-party analytics providers to help us understand how our Services are used and to improve them.— Excerpt from Acorns's Acorns Privacy Policy
REGULATORY FRAMEWORK: Implicates CCPA/CPRA §1798.140(ad) (cross-context behavioral advertising constitutes 'sharing'), enforced by the California Privacy Protection Agency; FTC Act Section 5 for deceptive tracking practices; ePrivacy Directive 2002/58/EC and GDPR Art. 6 if any EU users are served; and FTC guidance on digital advertising and tracking (2012 Privacy Report).
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The provision establishes the operational foundation for behavioral data collection and third-party data sharing, enabling analytics partners to process usage information for service optimization and performance measurement.
Your in-app behavior and browsing activity on Acorns is tracked and transmitted to third-party analytics platforms, which may combine it with data from other sources to build profiles about you.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Acorns.