Acorns Privacy Policy

Acorns' Privacy Policy explains what data Acorns collects about you, how it uses that data, and who it shares it with. Key things to know: your continued use of the service counts as consent to potential session-replay recording of your clicks, scrolling, and navigation; Acorns shares your data with third parties including Plaid and affiliated companies, and continues sharing even after you close your account; Acorns can change this policy at any time. On the positive side, Acorns commits that it will not use your data to train AI models and does not use automated decision-making that would personally affect you.

This Privacy Policy establishes Acorns' data collection, use, sharing, and retention practices for users of its financial services platform. Acorns collects and processes user interaction data, including through session replay technology — to which continued use constitutes consent — and AI systems for purposes including chatbot functionality, while expressly committing that user data will not be used to train AI models and that automated decision-making affecting users personally does not occur. Acorns shares user data broadly for everyday business purposes — including transactions, legal compliance, and credit bureau reporting — as well as with affiliates for marketing and with Plaid for financial data transmission pursuant to authority users grant by using the service; data sharing continues after account closure or termination of the customer relationship. Acorns may retain personal information after account closure where required or permitted by applicable law, may engage third-party advertisers that track users across services over time, and reserves the right to modify this policy at any time.

As an Acorns user, your interaction data — including pages visited, clicks, scrolling, and mouse movements — may be recorded through session replay technology, and your continued use of the service is treated as consent to that recording. Your financial institution data is transmitted to and processed by Plaid when you use the service, and data sharing with third parties and affiliates continues even after you close your account, with Acorns retaining the right to keep certain personal information post-closure as permitted or required by law. Third-party advertising companies engaged by Acorns may track your interactions across services over time to serve you ads. Acorns commits that it will not use your data to train AI models and does not subject you to automated decisions that carry personal consequences. Because Acorns may modify this policy at any time, users can check the current policy to understand the data practices in effect at any given time.