This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the technical mechanisms and operational purposes for data collection across Zillow's properties and partner networks. It specifies that tracking occurs both on Zillow's services and across other websites, enabling cross-site behavioral analysis and advertising targeting.
Users are subject to persistent tracking technologies that collect activity data across Zillow's services and external websites for analytics and advertising purposes. The provision permits users to manage cookie settings through browser controls and to opt out of certain advertising cookies through industry opt-out mechanisms such as the Digital Advertising Alliance platform.
How other platforms handle this
Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your...
We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and apps, including your browsing activity, device type, IP address, and referring URLs. We use this information to personalize your experien...
We, or our service providers, and other companies we work with may deploy and use cookies, web beacons, local shared objects and other tracking technologies for the following purposes: fraud prevention and monitoring our advertising and marketing campaign performance. Some of these tracking tools ma...
Monitoring
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"We and our third-party partners use cookies, web beacons, pixel tags, SDKs, log files, and similar tracking technologies to collect information about your activity on our Services and other websites over time. We use this information to analyze trends, administer the site, track users' movements around the site, gather demographic information about our user base as a whole, and deliver targeted advertising. You can control cookies through your browser settings and opt out of certain advertising cookies by visiting industry opt-out pages such as the Digital Advertising Alliance (DAA) opt-out page.— Excerpt from Zillow's Zillow Privacy Notice
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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The provision establishes the technical mechanisms and operational purposes for data collection across Zillow's properties and partner networks. It specifies that tracking occurs both on Zillow's services and across other websites, enabling cross-site behavioral analysis and advertising targeting.
Users are subject to persistent tracking technologies that collect activity data across Zillow's services and external websites for analytics and advertising purposes. The provision permits users to manage cookie settings through browser controls and to opt out of certain advertising cookies through industry opt-out mechanisms such as the Digital Advertising Alliance platform.
ConductAtlas has identified this type of provision across 80 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.