Wealthfront's website does not honor browser-based Do Not Track signals, meaning that browser settings asking sites not to track you have no effect on Wealthfront's data collection practices.
This analysis describes what Wealthfront's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The operational significance is that Wealthfront's tracking practices are not subject to DNT signal compliance because the company's stated data collection model does not encompass cross-site activity tracking. This clarifies the scope of the company's own data collection rather than establishing an exception to a broader tracking practice.
Interpretive note: The policy addresses DNT non-compliance, which is currently disclosed as required, but does not address whether GPC signals are honored, which is a distinct and more recently regulated technical standard under California's CPRA.
Consumers who activate Do Not Track in their browser will not have that preference honored by Wealthfront, and must instead rely on the policy's own commitments about cross-site tracking rather than an independently verified technical control.
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""Do Not Track" Technology. We do not collect Personal Information about your online activities over time and across different websites or online services. Therefore, our Site does not respond to Do Not Track ("DNT") signals. We do not knowingly authorize third parties to collect Personal Information about your online activities over time and across different websites or online services.— Excerpt from Wealthfront's Wealthfront Privacy Policy
(1) REGULATORY LANDSCAPE: There is currently no federal law requiring websites to honor DNT signals in the United States. California's CCPA and CPRA require disclosure of whether a site honors DNT signals, which this policy provides. The California AG and California Privacy Protection Agency have authority over CCPA disclosure compliance. The FTC has historically encouraged but not mandated DNT compliance. Some states with emerging privacy laws, including Colorado and Connecticut, have adopted universal opt-out signal requirements that may be relevant as those laws mature. (2) GOVERNANCE EXPOSURE: Low in current regulatory environment, as DNT non-compliance is not actionable under federal law and is disclosed as required under CCPA. Exposure may increase as state universal opt-out signal requirements expand. (3) JURISDICTION FLAGS: California's CPRA mandates that businesses honor user-enabled global privacy controls (GPC), which is distinct from DNT and is a more recent technical standard. If Wealthfront does not honor GPC signals, this may create California enforcement exposure separate from the DNT disclosure. Colorado and Connecticut have adopted similar GPC requirements. (4) CONTRACT AND VENDOR IMPLICATIONS: Third-party tracking vendors integrated into the site (such as Google Analytics) should be assessed to confirm they also do not collect cross-site personal information in ways that would conflict with Wealthfront's stated DNT policy. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should evaluate whether the GPC (global privacy control) standard, distinct from DNT, is being honored for California and other applicable state residents, as failure to honor GPC may constitute a CCPA violation independent of the DNT disclosure.
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The operational significance is that Wealthfront's tracking practices are not subject to DNT signal compliance because the company's stated data collection model does not encompass cross-site activity tracking. This clarifies the scope of the company's own data collection rather than establishing an exception to a broader tracking practice.
Consumers who activate Do Not Track in their browser will not have that preference honored by Wealthfront, and must instead rely on the policy's own commitments about cross-site tracking rather than an independently verified technical control.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Wealthfront.