Wealthfront Privacy Policy

This Privacy Policy, effective December 19, 2025, is jointly issued by five Wealthfront entities (Wealthfront Corporation, Wealthfront Advisers LLC, Wealthfront Brokerage LLC, Wealthfront Home Lending LLC, and Wealthfront Software LLC) and governs the collection, use, retention, and disclosure of Personal Information for Users of free financial planning tools and Clients who enter into formal service agreements, with Financial Privacy-Covered Data additionally governed by the Gramm-Leach-Bliley Act and Wealthfront's separate Financial Privacy Notice. The policy states that Wealthfront will 'never rent, sell, or trade your Personal Information to anyone,' while the terms authorize sharing with affiliated entities, service providers performing business functions, business partners offering joint products, and third parties in connection with mergers or asset transfers; the terms also authorize periodic re-access of linked third-party financial account credentials for as long as an ACH link remains active, and disclose that biometric data (selfie photographs for identity verification) is collected from Clients with destruction required within 90 days by vendor contract. The policy asserts a distinction between Users (who may request data deletion) and Clients (whose data generally cannot be deleted due to regulatory recordkeeping obligations), which is operationally significant and narrows deletion rights considerably for most active account holders; the policy also states that cross-device tracking and browsing activity matching across devices is conducted, and that the site does not respond to Do Not Track signals. The policy engages the Gramm-Leach-Bliley Act (GLBA) and its implementing Regulation S-P, CCPA for California residents, biometric privacy laws in applicable jurisdictions (including Illinois BIPA), and FCRA in connection with home lending credit information; the policy's assertion that federal privacy laws may render state privacy laws inapplicable in certain situations is a legally contested area requiring evaluation under applicable state law, and the adequacy of international transfer protections is described only generally without specifying mechanisms such as Standard Contractual Clauses.