If you have opened an account and signed a Client Agreement with Wealthfront, the company states it generally cannot delete your personal information, even if you ask, because financial regulations require them to keep records.
This analysis describes what Wealthfront's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision directly limits a right that many consumers expect to exercise, particularly California residents under CCPA, and means that becoming a full Client rather than a free User significantly narrows your data control options.
Interpretive note: The breadth of the retention obligation as applied to all Client data categories is not fully specified; some data types may not be subject to mandatory retention under applicable regulations, and GLBA preemption of state deletion rights is a contested legal question.
The updated policy establishes that Wealthfront may collect personal information about minors when adult account holders designate them as beneficiaries or when custodians provide information during account opening. The policy clarifies that the company does not have actual knowledge of collecting information directly from minors themselves. Additionally, the revised terms disclose that the company may use client personal information to train, develop, and improve AI-powered features, which may be tested with employees or released to clients. The policy states that AI feature outputs are provided for informational purposes only and do not constitute investment advice, and that Wealthfront makes no representation that such outputs are accurate, complete, or suitable for any purpose. If you become aware your child has directly provided information to Wealthfront without your consent, you may contact support@wealthfront.com to request deletion.
View change record →Severity downgraded from high to medium, and specific regulatory justification language was added explaining the rationale for deletion restrictions.
View full change record →Clients who request deletion of their personal data, including Social Security numbers, financial account information, and investment records, will generally be told this cannot be accommodated due to regulatory requirements, effectively making data deletion unavailable for active and former Clients.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"Client Deletion Requests. In connection with separate regulatory recordkeeping obligations imposed on Wealthfront, we generally must maintain and cannot delete Personal Information associated with our Clients.Excerpt from Wealthfront's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision directly engages the intersection of CCPA deletion rights and GLBA/Regulation S-P recordkeeping exemptions.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision directly limits a right that many consumers expect to exercise, particularly California residents under CCPA, and means that becoming a full Client rather than a free User significantly narrows your data control options.
Clients who request deletion of their personal data, including Social Security numbers, financial account information, and investment records, will generally be told this cannot be accommodated due to regulatory requirements, effectively making data deletion unavailable for active and former Clients.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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