Wealthfront · Wealthfront Privacy Policy · View original document ↗

Cross-Device Tracking

Medium severity Unique · 0 of 343 platforms
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Document Record

What it is

Wealthfront may track your browsing activity across different devices and websites, matching your mobile and desktop behavior to build a more complete profile of you.

This analysis describes what Wealthfront's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Cross-device tracking enables the company to maintain a unified browsing profile across a user's digital ecosystem, which supports targeting, analytics, and personalization functions that operate across the user's devices and online presence.

Clause Stability Stable

0
Changes
3
Months Monitored
Apr 3, 2026
First Seen
Apr 17, 2026
Last Seen
This clause type exists across 967 other provisions on other platforms.

Change history

modified Jun 2, 2026

Provision renamed and significantly expanded with concrete examples and specific technical methods (geo-location, device identifiers, browsing pattern analysis) used for cross-device matching.

View full change record →

Consumer impact (what this means for users)

Your online behavior across multiple devices may be linked and analyzed by Wealthfront, though the policy does not provide a direct opt-out mechanism for this specific practice.

How other platforms handle this

OpenAI Medium

We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...

Netflix Medium

Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your...

Webull Medium

We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and apps, including your browsing activity, device type, IP address, and referring URLs. We use this information to personalize your experien...

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
Your browsing activity may be tracked across different websites and different devices or apps. For example, we may attempt to match your browsing activity on your mobile device with your browsing activity on your computer. To do this, we may analyze your browsing patterns, geo-location and device identifiers to match the information of the browser and devices that appear to be used by the same person.

— Excerpt from Wealthfront's Wealthfront Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

Cross-device tracking disclosures are relevant under CCPA and FTC guidance on digital advertising and tracking; the absence of a specific opt-out mechanism for cross-device tracking may warrant review against evolving state privacy regulations.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    FTC oversees consumer privacy and has issued guidance on cross-device tracking practices under its unfair and deceptive acts authority.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FCRA
United States Federal
FTC Act Section 5
United States Federal
GLBA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Wealthfront Privacy Policy
Entity
Wealthfront
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-001757
Document ID
CA-D-00367
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
de1de4b45e40f23ffec14db7756fd7949361019e04533f8af62af13deaa6be81
Analysis generated
March 20, 2026 05:09 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Wealthfront
Document: Wealthfront Privacy Policy
Record ID: CA-P-001757
Captured: 2026-03-20 05:09:24 UTC
SHA-256: de1de4b45e40f23f…
URL: https://conductatlas.com/platform/wealthfront/wealthfront-privacy-policy/cross-device-tracking/
Accessed: July 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Wealthfront's Cross-Device Tracking clause do?

Cross-device tracking enables the company to maintain a unified browsing profile across a user's digital ecosystem, which supports targeting, analytics, and personalization functions that operate across the user's devices and online presence.

How does this clause affect you?

Your online behavior across multiple devices may be linked and analyzed by Wealthfront, though the policy does not provide a direct opt-out mechanism for this specific practice.

Is ConductAtlas affiliated with Wealthfront?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Wealthfront.