Wealthfront · Wealthfront Privacy Policy · View original document ↗

Cross-Device Tracking

Medium severity Unique · 0 of 325 platforms
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Document Record

What it is

Wealthfront may track your browsing activity across different devices and websites, matching your mobile and desktop behavior to build a more complete profile of you.

This analysis describes what Wealthfront's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Cross-device tracking enables the company to maintain a unified browsing profile across a user's digital ecosystem, which supports targeting, analytics, and personalization functions that operate across the user's devices and online presence.

Consumer impact (what this means for users)

Your online behavior across multiple devices may be linked and analyzed by Wealthfront, though the policy does not provide a direct opt-out mechanism for this specific practice.

How other platforms handle this

Mixpanel Medium

We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...

Datadog Medium

We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Sites. Cookies are small data files stored on your browser or device. We use both session cookies and persistent cookies. We may also use web beacons, pixel ta...

Netflix Medium

cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").

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▸ View Original Clause Language DOCUMENT RECORD
"
Your browsing activity may be tracked across different websites and different devices or apps. For example, we may attempt to match your browsing activity on your mobile device with your browsing activity on your computer. To do this, we may analyze your browsing patterns, geo-location and device identifiers to match the information of the browser and devices that appear to be used by the same person.

— Excerpt from Wealthfront's Wealthfront Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

Cross-device tracking disclosures are relevant under CCPA and FTC guidance on digital advertising and tracking; the absence of a specific opt-out mechanism for cross-device tracking may warrant review against evolving state privacy regulations.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    FTC oversees consumer privacy and has issued guidance on cross-device tracking practices under its unfair and deceptive acts authority.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FCRA
United States Federal
FTC Act Section 5
United States Federal
GLBA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Wealthfront Privacy Policy
Entity
Wealthfront
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-001757
Document ID
CA-D-00367
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
de1de4b45e40f23ffec14db7756fd7949361019e04533f8af62af13deaa6be81
Analysis generated
March 20, 2026 05:09 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Wealthfront
Document: Wealthfront Privacy Policy
Record ID: CA-P-001757
Captured: 2026-03-20 05:09:24 UTC
SHA-256: de1de4b45e40f23f…
URL: https://conductatlas.com/platform/wealthfront/wealthfront-privacy-policy/cross-device-tracking/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Wealthfront's Cross-Device Tracking clause do?

Cross-device tracking enables the company to maintain a unified browsing profile across a user's digital ecosystem, which supports targeting, analytics, and personalization functions that operate across the user's devices and online presence.

How does this clause affect you?

Your online behavior across multiple devices may be linked and analyzed by Wealthfront, though the policy does not provide a direct opt-out mechanism for this specific practice.

Is ConductAtlas affiliated with Wealthfront?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Wealthfront.