Wealthfront may track your browsing activity across different devices and websites, matching your mobile and desktop behavior to build a more complete profile of you.
This analysis describes what Wealthfront's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cross-device tracking enables the company to maintain a unified browsing profile across a user's digital ecosystem, which supports targeting, analytics, and personalization functions that operate across the user's devices and online presence.
Your online behavior across multiple devices may be linked and analyzed by Wealthfront, though the policy does not provide a direct opt-out mechanism for this specific practice.
How other platforms handle this
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...
We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Sites. Cookies are small data files stored on your browser or device. We use both session cookies and persistent cookies. We may also use web beacons, pixel ta...
cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").
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"Your browsing activity may be tracked across different websites and different devices or apps. For example, we may attempt to match your browsing activity on your mobile device with your browsing activity on your computer. To do this, we may analyze your browsing patterns, geo-location and device identifiers to match the information of the browser and devices that appear to be used by the same person.— Excerpt from Wealthfront's Wealthfront Privacy Policy
Cross-device tracking disclosures are relevant under CCPA and FTC guidance on digital advertising and tracking; the absence of a specific opt-out mechanism for cross-device tracking may warrant review against evolving state privacy regulations.
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Cross-device tracking enables the company to maintain a unified browsing profile across a user's digital ecosystem, which supports targeting, analytics, and personalization functions that operate across the user's devices and online presence.
Your online behavior across multiple devices may be linked and analyzed by Wealthfront, though the policy does not provide a direct opt-out mechanism for this specific practice.
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