This analysis describes what Wealthfront's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cross-device tracking using geo-location creates a detailed behavioral profile that goes beyond what most consumers expect from a financial services provider, and may require additional disclosures under state privacy laws.
Wealthfront collects extensive financial data including Social Security numbers, account credentials, selfie photographs, and linked third-party account histories, and shares this data with service providers, affiliates, and business partners for operational purposes. Clients who have signed a Client Agreement generally cannot have their personal data deleted because Wealthfront cites regulatory recordkeeping obligations, which is a meaningful limitation compared to typical consumer data rights expectations. You can opt out of marketing emails by clicking unsubscribe or emailing support@wealthfront.com, and you can disable location collection and push notifications through your mobile device settings.
How other platforms handle this
American gets this information by using technologies, including cookies, web beacons, and mobile device geolocation to provide and improve our Interactive Services and advertising, including across browsers and devices (also known as cross-device linking). This technical information may be combined ...
We use cookies and similar tracking technologies to track the activity on our websites and services and store certain information. Tracking technologies used include beacons, tags, and scripts to collect and track information and to improve and analyze our services. You can instruct your browser to ...
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our Services. This information may include your IP address, browser type, operating system, referring URLs, and information about how you interact with our Services.
Monitoring
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"Your browsing activity may be tracked across different websites and different devices or apps. For example, we may attempt to match your browsing activity on your mobile device with your browsing activity on your computer. To do this, we may analyze your browsing patterns, geo-location and device identifiers to match the information of the browser and devices that appear to be used by the same person.— Excerpt from Wealthfront's Wealthfront Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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Cross-device tracking using geo-location creates a detailed behavioral profile that goes beyond what most consumers expect from a financial services provider, and may require additional disclosures under state privacy laws.
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