TikTok states it receives information about your activity on other websites and apps from advertisers and measurement partners, and uses this combined data to deliver targeted ads both on TikTok and on other websites through its ad network.
This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational basis for TikTok's cross-platform data integration infrastructure, enabling the company to correlate off-platform user behavior with on-platform activity for ad measurement and delivery optimization. The provision structures how third-party data flows into TikTok's advertising systems and specifies the permitted uses of that data.
Interpretive note: The policy's qualified statement that TikTok does not share for cross-context behavioral advertising 'where restricted by applicable law' does not clearly specify which states or user populations are covered by this restriction, creating ambiguity about the actual opt-out scope.
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →Your activity on websites and apps outside TikTok may be tracked and shared with TikTok by advertisers and measurement partners, and used to target you with ads on TikTok and across the broader TikTok Ad Network; your ads settings may affect the scope of this use according to the policy.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
"Advertisers, publishers, and measurement and other partners provide us with information about you and the actions you have taken outside of our websites and apps, including the pages you visit, products or services you purchase, and apps you download. These partners also provide information such as mobile identifiers for advertising, hashed email addresses and phone numbers, and cookie identifiers, which we use to help measure the effectiveness of ads we serve and to better deliver ads to you on our websites and apps, or through TikTok Ad Network elsewhere online, depending on your ads settings.Excerpt from TikTok Ads's TikTok Privacy Policy
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ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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This clause establishes the operational basis for TikTok's cross-platform data integration infrastructure, enabling the company to correlate off-platform user behavior with on-platform activity for ad measurement and delivery optimization. The provision structures how third-party data flows into TikTok's advertising systems and specifies the permitted uses of that data.
Your activity on websites and apps outside TikTok may be tracked and shared with TikTok by advertisers and measurement partners, and used to target you with ads on TikTok and across the broader TikTok Ad Network; your ads settings may affect the scope of this use according to the policy.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.