This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This cross-platform identity matching allows TikTok Ads to connect a user's real-world and third-party digital activity directly to their TikTok identity, expanding the scope of the data profile built on that user.
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →Your actions on other websites, apps, or stores can be linked to your TikTok account using contact and device data that advertising partners share with TikTok Ads.
How other platforms handle this
we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.
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TikTok Ads has changed this document before.
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"These partners also share information with us, such as mobile identifiers for advertising, device information, hashed email addresses and phone numbers...which we use to help match you and your actions outside of the Platform with your TikTok account.— Excerpt from TikTok Ads's TikTok Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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This cross-platform identity matching allows TikTok Ads to connect a user's real-world and third-party digital activity directly to their TikTok identity, expanding the scope of the data profile built on that user.
Your actions on other websites, apps, or stores can be linked to your TikTok account using contact and device data that advertising partners share with TikTok Ads.
ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.