TikTok Ads · TikTok Privacy Policy · View original document ↗

Data shared with advertisers and measurement partners

High severity High confidence Explicitdocumentlanguage Common · 290 of 352 platforms
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This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This disclosure extends user-level engagement data beyond TikTok to a range of external commercial parties, including third-party measurement companies that may combine it with other data.

Recent Activity

This document changed recently

High May 5, 2026

The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.

View change record →

Consumer impact (what this means for users)

If you view or click on an advertisement on TikTok, information about that action—including that it was you—may be shared with advertisers, their partners, publishers, and third-party measurement companies.

How other platforms handle this

Google Gemini Medium

Gemini Apps may share your precise location data with another Google service, like Google Maps, to fulfill your request.

Adobe Medium

In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw.

Squarespace Medium

Each payment processor uses and processes your complete payment information in accordance with its applicable privacy policy (Stripe and PayPal).

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Monitoring

TikTok Ads has changed this document before.

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▸ View Original Clause Language DOCUMENT RECORD
"
We share information with advertisers, advertising partners, publishers, and third-party measurement companies to show how many and which users of the Platform have viewed or clicked on an advertisement...

— Excerpt from TikTok Ads's TikTok Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
TikTok Privacy Policy
Entity
TikTok Ads
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-055531
Document ID
CA-D-00673
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
73128441b08e7cb5a02666524fa5775d5667bae8f62b078e42f2e352bdb20187
Analysis generated
May 10, 2026 19:02 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: TikTok Ads
Document: TikTok Privacy Policy
Record ID: CA-P-055531
Captured: 2026-05-10 19:02:38 UTC
SHA-256: 73128441b08e7cb5…
URL: https://conductatlas.com/platform/tiktok-ads/tiktok-privacy-policy/provision/CA-P-055531/data-shared-with-advertisers-and-measurement-partners/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does TikTok Ads's Data shared with advertisers and measurement partners clause do?

This disclosure extends user-level engagement data beyond TikTok to a range of external commercial parties, including third-party measurement companies that may combine it with other data.

How does this clause affect you?

If you view or click on an advertisement on TikTok, information about that action—including that it was you—may be shared with advertisers, their partners, publishers, and third-party measurement companies.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.

Is ConductAtlas affiliated with TikTok Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.