This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
TikTok Ads builds user profiles using behavioral data collected outside its own platform, meaning a user's TikTok-facing data profile extends beyond what they do on TikTok itself.
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →Your activity on third-party websites, apps, and physical stores may be reported to TikTok Ads by advertisers and other partners without you directly interacting with TikTok at that moment.
How other platforms handle this
Some of our ad partners may also enable us to collect similar data directly from their website or app by integrating our or our affiliates' advertising technology.
Partners who have implemented or integrated certain Instacart services on their websites or applications may also let us collect information about your use of their sites or applications or share such information with us.
authorize ZipRecruiter to connect your account to the account of a "Connected Site" (e.g., Google, LinkedIn, Monster, Facebook or Twitter), we may be able to access information you have provided to the Connected Site...
Monitoring
TikTok Ads has changed this document before.
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"Advertisers, publishers, and measurement and other partners share information with us about you and the actions you have taken outside of the Platform, such as your activities on other websites and apps or in stores...— Excerpt from TikTok Ads's TikTok Privacy Policy
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TikTok Ads builds user profiles using behavioral data collected outside its own platform, meaning a user's TikTok-facing data profile extends beyond what they do on TikTok itself.
Your activity on third-party websites, apps, and physical stores may be reported to TikTok Ads by advertisers and other partners without you directly interacting with TikTok at that moment.
ConductAtlas has identified this type of provision across 300 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.