Advertisers and data partners send TikTok information about your activity on other websites, apps, and in physical stores, including what you buy, and TikTok uses this to match you to your account and target you with personalized ads on and off TikTok.
This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This cross-context behavioral advertising practice means your personal data is enriched by third-party sources you may not be aware of, creating a more detailed profile than what TikTok observes from your in-app behavior alone.
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →Your offline and online shopping behavior, browsing on other websites, and in-store purchases may be shared with TikTok by advertisers and data partners, used to target you with ads across platforms without necessarily requiring your direct knowledge or consent at the point of data collection.
How other platforms handle this
In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw.
We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
"Advertisers, publishers, and measurement and other partners share information with us about you and the actions you have taken outside of the Platform, such as your activities on other websites and apps or in stores, including the products or services you purchased, online or in person. These partners also share information with us, such as mobile identifiers for advertising, device information, hashed email addresses and phone numbers, cookie identifiers, information regarding your interaction with ads and conversion events, and inferences related to preferences and characteristics, which we use to help match you and your actions outside of the Platform with your TikTok account and to personalise the ads you see on and off the Platform.Excerpt from TikTok Ads's TikTok Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages CCPA/CPRA definitions of 'sale' and 'sharing' of personal information for cross-context behavioral advertising, GDPR Articles 6 and 13 (lawful basis and transparency for processing data from third-party sources), and …
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This cross-context behavioral advertising practice means your personal data is enriched by third-party sources you may not be aware of, creating a more detailed profile than what TikTok observes from your in-app behavior alone.
Your offline and online shopping behavior, browsing on other websites, and in-store purchases may be shared with TikTok by advertisers and data partners, used to target you with ads across platforms without necessarily requiring your direct knowledge or consent at the point of data collection.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.