This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Attendees' biometric and identifying characteristics may be recorded and published in commercial marketing contexts without an additional opt-in at the point of capture.
Interpretive note: The excerpt is truncated after 'social media...' and may list additional distribution channels not captured in the evidence span. The canonical claim is limited to what is explicitly present.
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
View change record →By attending an event, a user may have their image, likeness, or voice captured and used by Ticketmaster in marketing materials across digital and social channels.
How other platforms handle this
We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.
To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...
In some cases we will seek your consent to send you marketing communications.
"When you attend an event, we may capture your image, likeness or voice through photography or video recordings. This content may be used in marketing materials, including on websites, social media...Excerpt from Ticketmaster's Privacy Policy
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Attendees' biometric and identifying characteristics may be recorded and published in commercial marketing contexts without an additional opt-in at the point of capture.
By attending an event, a user may have their image, likeness, or voice captured and used by Ticketmaster in marketing materials across digital and social channels.
ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.
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