“For the creation of an Avatar, Biometric Data is stored and used as long as the Avatar is available on the Platform or as otherwise instructed by our Customer.”
This analysis describes what Synthesia's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause ties the Biometric Data retention period directly to the Avatar's availability, meaning the data persists as long as the Avatar does unless the Customer intervenes.
The updated Privacy Policy now explicitly discloses that Synthesia collects voice, video, image, and text inputs when users interact with the company's demo experiences, whereas the prior version only mentioned voice and text inputs. The policy also clarifies that Synthesia acts as a data controller of Other Information used to operate its platform and business. These changes formalize the scope of data collection and Synthesia's processing role, but do not appear to introduce new collection practices—rather, they expand the transparency of existing operations.
View change record →The updated policy now explicitly states that Synthesia collects voice and text inputs when users interact with demo experiences, and processes 'other information you choose to provide' for both service delivery and internal research to improve the platform and AI models. This clarifies what personal data is collected during demo and roleplay interactions and how it is used. Users can review Synthesia's full privacy policy to understand retention periods and any available controls over this data collection.
View change record →Your Biometric Data will be retained for the entire period your Avatar exists on the Platform, unless the Customer instructs Synthesia to handle it differently.
How other platforms handle this
We may continue to retain some information even after you delete your account if we are required to do so in order to comply with applicable laws.
We store the information we collect for as long as it is necessary for the purpose(s) for which we originally collected it.
the Receiving Party may retain Confidential Information of the Disclosing Party that is contained in an archived computer system backup...on condition that such retained Confidential Information remains subject to Section 5 (Confidentiality)
"For the creation of an Avatar, Biometric Data is stored and used as long as the Avatar is available on the Platform or as otherwise instructed by our Customer.Excerpt from Synthesia's Privacy Policy
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The clause ties the Biometric Data retention period directly to the Avatar's availability, meaning the data persists as long as the Avatar does unless the Customer intervenes.
Your Biometric Data will be retained for the entire period your Avatar exists on the Platform, unless the Customer instructs Synthesia to handle it differently.
ConductAtlas has identified this type of provision across 268 platforms. See the full comparison.
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