Synthesia keeps your personal data as long as needed to provide its services or meet legal requirements, and deletes or anonymizes it when your account closes or the data is no longer needed.
This analysis describes what Synthesia's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Open-ended retention language tied to business necessity can mean data is kept for extended periods; users who close their accounts should confirm deletion of sensitive data including avatar likeness and voice recordings.
Interpretive note: The policy does not specify concrete retention periods for individual data categories; the adequacy of open-ended retention language under GDPR storage limitation and CPRA retention disclosure requirements depends on whether a more detailed retention schedule exists as a supplementary document.
Your personal data, including any uploaded likeness or voice data, may be retained for the duration of your account and potentially longer for legal or dispute purposes; proactively requesting deletion after closing your account is advisable if you have created custom avatar content.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We retain your personal data for as long as necessary to provide our services to you, comply with our legal obligations, resolve disputes, and enforce our agreements. When your account is closed or your data is no longer needed, we will delete or anonymise your personal data in accordance with applicable law.Excerpt from Synthesia's Privacy Policy
(1) REGULATORY LANDSCAPE: GDPR Article 5(1)(e) establishes the storage limitation principle, requiring that personal data be kept no longer than necessary for the purposes for which it is processed.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Open-ended retention language tied to business necessity can mean data is kept for extended periods; users who close their accounts should confirm deletion of sensitive data including avatar likeness and voice recordings.
Your personal data, including any uploaded likeness or voice data, may be retained for the duration of your account and potentially longer for legal or dispute purposes; proactively requesting deletion after closing your account is advisable if you have created custom avatar content.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Synthesia.