If you create a custom AI avatar using your own face or voice, Synthesia collects and stores that likeness and voice data to build and operate the avatar.
This analysis describes what Synthesia's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your face and voice are among the most sensitive categories of personal data and may qualify as biometric data under Illinois, Texas, or Washington state law, triggering specific consent, retention, and deletion obligations.
Interpretive note: Whether personal likeness and voice data qualifies as biometric data under GDPR Article 9 or specific US state laws depends on regulatory interpretation and how the data is processed technically; classification is not settled across all jurisdictions.
Using the custom avatar feature means Synthesia processes your personal likeness and voice recordings; depending on your location, this may be governed by biometric privacy laws that give you specific rights to consent, limit use, and demand deletion.
How other platforms handle this
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to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"If you choose to create a Personal AI Avatar, we will collect and process your personal data including your physical appearance (likeness) and voice. This data is used to create and operate your personalised AI Avatar within our platform.Excerpt from Synthesia's Privacy Policy
(1) REGULATORY LANDSCAPE: Processing of personal likeness and voice for AI avatar generation engages GDPR Article 6 lawful basis requirements and potentially Article 9 if regulators classify such data as biometric data revealing identity.
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Your face and voice are among the most sensitive categories of personal data and may qualify as biometric data under Illinois, Texas, or Washington state law, triggering specific consent, retention, and deletion obligations.
Using the custom avatar feature means Synthesia processes your personal likeness and voice recordings; depending on your location, this may be governed by biometric privacy laws that give you specific rights to consent, limit use, and demand deletion.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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