Children under 13 are not permitted to use the main Spotify service, and younger users have tailored advertising turned off by default until they reach the appropriate age, at which point they receive a notice within the app.
This analysis describes what Spotify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The age-based restriction on the main service and the automatic transition to tailored advertising at an age threshold raise COPPA compliance considerations and require that Spotify's age verification and account creation processes reliably prevent under-13 use of the main platform.
Interpretive note: The policy references 'appropriate age' for tailored advertising without specifying the numeric threshold, creating ambiguity about compliance with state-specific age-of-consent standards for advertising.
The policy states that users under 13 may not use the main Spotify service, and that younger users have tailored advertising disabled by default; when a younger user reaches the appropriate age for tailored advertising, Spotify states it will notify them within the app and direct them to the Tailored Ads setting.
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"Spotify has a separate privacy policy for children under 13 that applies in all markets where we offer Spotify Kids. If you are under 13, you are not permitted to use the main Spotify Service. Younger users may have tailored advertising turned off by default. When you reach the appropriate age, you will start to receive tailored advertising. When this happens, you will receive a message within the Spotify Service to let you know.Excerpt from Spotify's Privacy Policy
REGULATORY LANDSCAPE: The prohibition on under-13 use of the main service engages the Children's Online Privacy Protection Act (COPPA), which is enforced by the FTC and prohibits collection of personal information from children under 13 …
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The age-based restriction on the main service and the automatic transition to tailored advertising at an age threshold raise COPPA compliance considerations and require that Spotify's age verification and account creation processes reliably prevent under-13 use of the main platform.
The policy states that users under 13 may not use the main Spotify service, and that younger users have tailored advertising disabled by default; when a younger user reaches the appropriate age for tailored advertising, Spotify states it will notify them within the app and direct them to the Tailored Ads setting.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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