Spotify · Spotify Privacy Policy · View original document ↗

Advertising Partner Data Used for Ad Relevance

High severity High confidence Explicitdocumentlanguage Common · 289 of 352 platforms
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This analysis describes what Spotify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

User data flows into Spotify not only from users themselves but from external advertising partners, meaning Spotify's profile of a user is enriched by third-party sources the user may not be aware of.

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 4463 other provisions on other platforms.

Consumer impact (what this means for users)

Your data held by advertising or marketing partners may be shared with Spotify and used to target you with more relevant advertising.

How other platforms handle this

Adobe Medium

The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.

Zoom Medium

If a customer chooses to use the Chat functionality in Workvivo, then Sendbird may process: User name Workvivo ID Customer Content or any data the Customer chooses to submit via the Chat functionality

Oura Medium

We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.

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Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
We receive data about you from certain advertising or marketing partners, including device identifiers such as hashed contact information. They also provide us with inferences...This allows us to deliver more relevant ads and marketing, and measure their performance.

— Excerpt from Spotify's Spotify Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Spotify Privacy Policy
Entity
Spotify
Document last updated
May 5, 2026
Tracking information
First tracked
April 28, 2026
Last verified
May 12, 2026
Record ID
CA-P-018943
Document ID
CA-D-00036
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
62bfd0910e1d9815b6915626d36d1058b28aa407638be86ce562523eaf99f811
Analysis generated
April 28, 2026 08:47 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Spotify
Document: Spotify Privacy Policy
Record ID: CA-P-018943
Captured: 2026-04-28 08:47:36 UTC
SHA-256: 62bfd0910e1d9815…
URL: https://conductatlas.com/platform/spotify/spotify-privacy-policy/provision/CA-P-018943/advertising-partner-data-used-for-ad-relevance/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Spotify's Advertising Partner Data Used for Ad Relevance clause do?

User data flows into Spotify not only from users themselves but from external advertising partners, meaning Spotify's profile of a user is enriched by third-party sources the user may not be aware of.

How does this clause affect you?

Your data held by advertising or marketing partners may be shared with Spotify and used to target you with more relevant advertising.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.

Is ConductAtlas affiliated with Spotify?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Spotify.