Provision record
Spotify · Spotify Privacy Policy · View original document ↗

Advertising Partner Data Used for Ad Relevance

High confidence Common · 280 of 343 platforms
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This analysis describes what Spotify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

User data flows into Spotify not only from users themselves but from external advertising partners, meaning Spotify's profile of a user is enriched by third-party sources the user may not be aware of.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Your data held by advertising or marketing partners may be shared with Spotify and used to target you with more relevant advertising.

How other platforms handle this

Kling AI

The Company collect and process personal information in [Singapore, Malaysia] for the purpose of providing the services.

TikTok Ads

If you send us, or enable us to collect, Business Products Data...you agree to the Business Products (Data) Terms.

OpenAI

CoreWeave, Inc. ... Norway Spain Sweden United Kingdom United States Cloud infrastructure

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We receive data about you from certain advertising or marketing partners, including device identifiers such as hashed contact information. They also provide us with inferences...This allows us to deliver more relevant ads and marketing, and measure their performance.

Excerpt from Spotify's Privacy Policy

Provision details

Document information
Document
Spotify Privacy Policy
Entity
Spotify
Date stated by the document
July 1, 2026
As printed in Spotify’s text (version CA-V-007554), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
March 6, 2026
Text quoted from version
CA-V-000646, captured April 19, 2026
Record ID
CA-P-018943
Document ID
CA-D-000036
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-000646)
d4764115b468bf2638387e2f491aab304680ef65c824ea110be00ea8b4003796
Analysis generated
April 28, 2026 08:47 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-000646, captured April 19, 2026 (checked Oct. 5, 2026)
Not the current version. The document's current version is CA-V-007554, captured Oct. 16, 2026; this clause has not been re-checked against it.
Citation Record
Entity: Spotify
Document: Spotify Privacy Policy
Record ID: CA-P-018943
Version: CA-V-000646
Captured: 2026-04-19 06:03:45 UTC
SHA-256: d4764115b468bf26…
URL: https://conductatlas.com/platform/spotify/spotify-privacy-policy/provision/CA-P-018943/advertising-partner-data-used-for-ad-relevance/
Accessed: Oct. 23, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

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Frequently Asked Questions

What does Spotify's Advertising Partner Data Used for Ad Relevance clause do?

User data flows into Spotify not only from users themselves but from external advertising partners, meaning Spotify's profile of a user is enriched by third-party sources the user may not be aware of.

How does this clause affect you?

Your data held by advertising or marketing partners may be shared with Spotify and used to target you with more relevant advertising.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Spotify?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Spotify.