Spotify · Spotify Privacy Policy · View original document ↗

Marketing Partners May Combine Spotify Data with Their Own

High severity High confidence Explicitdocumentlanguage Common · 289 of 352 platforms
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This analysis describes what Spotify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Users' personal data shared by Spotify can be merged with partner-held data to build a richer profile, and both Spotify and its partners may use that enriched profile for marketing purposes.

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 4463 other provisions on other platforms.

Consumer impact (what this means for users)

Personal data Spotify shares with marketing partners may be combined with those partners' own data about you, resulting in a broader profile that both Spotify and its partners may use to market to you.

How other platforms handle this

Lime Medium

if you are accessing and using Lime Services under a corporate account...you acknowledge and agree that Lime may share certain of your usage information with whomever provided you with access to the Lime Services

Adobe Medium

In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw.

FanDuel Medium

In some cases, the third parties mentioned in this section may maintain the information they collect in personally identifiable form.

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▸ View Original Clause Language DOCUMENT RECORD
"
Our partners may also combine the personal data we disclose to them with other data they collect about you, e.g. your use of their services. We and our partners may use this information to present you with offers, promotions, or other marketing...

— Excerpt from Spotify's Spotify Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Spotify Privacy Policy
Entity
Spotify
Document last updated
May 5, 2026
Tracking information
First tracked
April 28, 2026
Last verified
May 12, 2026
Record ID
CA-P-018994
Document ID
CA-D-00036
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
62bfd0910e1d9815b6915626d36d1058b28aa407638be86ce562523eaf99f811
Analysis generated
April 28, 2026 08:47 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Spotify
Document: Spotify Privacy Policy
Record ID: CA-P-018994
Captured: 2026-04-28 08:47:36 UTC
SHA-256: 62bfd0910e1d9815…
URL: https://conductatlas.com/platform/spotify/spotify-privacy-policy/provision/CA-P-018994/marketing-partners-may-combine-spotify-data-with-their-own/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Spotify's Marketing Partners May Combine Spotify Data with Their Own clause do?

Users' personal data shared by Spotify can be merged with partner-held data to build a richer profile, and both Spotify and its partners may use that enriched profile for marketing purposes.

How does this clause affect you?

Personal data Spotify shares with marketing partners may be combined with those partners' own data about you, resulting in a broader profile that both Spotify and its partners may use to market to you.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.

Is ConductAtlas affiliated with Spotify?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Spotify.