Inferences about sensitive characteristics like age can be used to target advertising and make service decisions; under CPRA, inferences derived from personal data are themselves personal information subject to access and deletion rights, and consumers may not realize a behavioral profile is being built.
Spotify collects a wide range of personal data including your listening history, search queries, inferences about your interests and age, voice recordings, and — for age verification — photos of your face and identity documents. Targeted advertising using your data and data from third-party advertising partners is enabled by default for eligible users, meaning your listening behavior and demographic information are used to serve you personalized ads unless you actively opt out. You can opt out of tailored advertising by visiting spotify.com/account/privacy and toggling off 'Tailored Ads', or by clicking 'Your Privacy Choices' at the bottom of Spotify's website.
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Watch SpotifyInferences about sensitive characteristics like age can be used to target advertising and make service decisions; under CPRA, inferences derived from personal data are themselves personal information subject to access and deletion rights, and consumers may not realize a behavioral profile is being built.
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