Spotify receives data about you from advertising partners and uses it to target you with ads, meaning companies you have never interacted with through Spotify can influence the ads you see.
This analysis describes what Spotify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational mechanism by which third-party data inputs inform Spotify's ad targeting system. It clarifies that advertising partners may provide external signals about user interests, which Spotify incorporates into its ad selection and delivery process.
Third-party advertising companies provide Spotify with information about your interests from outside the platform, which Spotify combines with your listening data to serve you targeted ads — this cross-platform profiling is opt-out by default.
How other platforms handle this
We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
We may share your personal information with third-party advertising partners. These companies may use information about your visits to our Services and other websites to show you relevant ads as you navigate the internet.
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"An example of tailored advertising is when an advertising partner provides us with information indicating that you may be interested in cars. This could enable us to show you ads about cars.— Excerpt from Spotify's Spotify Privacy Policy
1) REGULATORY FRAMEWORK: Receipt of personal data from advertising partners for targeting purposes implicates CPRA §1798.120 (sharing for cross-context behavioral advertising requires opt-out right); CCPA §1798.115 (right to know categories of third parties to whom personal information is disclosed); FTC Act Section 5 (deceptive practices regarding third-party data use); the FTC's 2014 Data Broker Report recommendations; and state privacy laws in Virginia (VCDPA §59.1-578), Colorado (CPA §6-1-1306), Connecticut (CTDPA §42-520), and Texas (TDPSA §541.052). CPPA and FTC are primary enforcement authorities. 2)
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This clause establishes the operational mechanism by which third-party data inputs inform Spotify's ad targeting system. It clarifies that advertising partners may provide external signals about user interests, which Spotify incorporates into its ad selection and delivery process.
Third-party advertising companies provide Spotify with information about your interests from outside the platform, which Spotify combines with your listening data to serve you targeted ads — this cross-platform profiling is opt-out by default.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Spotify.