Snowflake · Snowflake Terms of Service · View original document ↗

Usage Data and Telemetry Collection

Medium severity Unique · 0 of 325 platforms
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Document Record

What it is

Snowflake automatically collects data about how you use their platform — including performance and usage statistics — and uses that information to improve their products, though they say this won't include your actual stored data.

This analysis describes what Snowflake's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Metadata about your queries, workloads, and usage patterns can reveal sensitive business intelligence (what data you process, how often, at what scale), and this collection occurs by default without a clear opt-out mechanism.

Consumer impact (what this means for users)

Snowflake collects telemetry data about how your account uses their platform by default, including query patterns and performance metrics, which may expose confidential business process information even if not your raw stored data.

How other platforms handle this

PlanetScale Medium

When you visit the Careers portion of our websites, we collect the information that you provide to us in connection with your job application. This includes but is not limited to business and personal contact information, professional credentials and skills, educational and work history and other in...

American Airlines Medium

American does not knowingly collect personal information directly from children – persons under the age of 13, or another age if required by applicable law – other than when required to comply with the law or for safety and security reasons. Due to the nature of our Services, we may collect travel i...

GOAT Medium

We may collect information about your location, including precise geolocation information, when you use our Services. We use this information to provide location-based services, such as showing you products available in your area, and for other purposes described in this Privacy Policy.

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Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
Snowflake may collect and use data regarding Customer's use of the Services, including usage statistics, performance data, and telemetry data ('Usage Data'). Snowflake may use Usage Data to operate, improve, and develop the Services and Snowflake's other products and services. Usage Data will not include Customer Data.

— Excerpt from Snowflake's Snowflake Terms of Service

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY FRAMEWORK: Usage data collection implicates GDPR Art. 6(1)(f) (legitimate interests basis, requiring a balancing test against data subject rights), GDPR Art. 13/14 (transparency obligations regarding processing purposes), and CCPA §1798.140 (definition of personal information may encompass usage metadata linked to identifiable individuals or business accounts). The EU ePrivacy Directive may also apply where telemetry involves terminal equipment. FTC Act Section 5 applies to the accuracy of disclosures about what is and is not collected. (2)

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has jurisdiction over deceptive or unfair data collection practices under Section 5 of the FTC Act, including telemetry collection that may not be adequately disclosed to business customers.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Snowflake Terms of Service
Entity
Snowflake
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 8, 2026
Record ID
CA-P-005807
Document ID
CA-D-00697
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
b1362757c08a0f62f3eb6d5a49a623811d21e1d967a35defb6f4f52291a76e54
Analysis generated
May 8, 2026 00:45 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Snowflake
Document: Snowflake Terms of Service
Record ID: CA-P-005807
Captured: 2026-05-08 00:45:24 UTC
SHA-256: b1362757c08a0f62…
URL: https://conductatlas.com/platform/snowflake/snowflake-terms-of-service/usage-data-and-telemetry-collection/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Snowflake's Usage Data and Telemetry Collection clause do?

Metadata about your queries, workloads, and usage patterns can reveal sensitive business intelligence (what data you process, how often, at what scale), and this collection occurs by default without a clear opt-out mechanism.

How does this clause affect you?

Snowflake collects telemetry data about how your account uses their platform by default, including query patterns and performance metrics, which may expose confidential business process information even if not your raw stored data.

Is ConductAtlas affiliated with Snowflake?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Snowflake.