Snowflake automatically collects data about how you use their platform — including performance and usage statistics — and uses that information to improve their products, though they say this won't include your actual stored data.
This analysis describes what Snowflake's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the scope and permissible uses of operational telemetry collection. By explicitly excluding Customer Data from Usage Data collection, the clause delineates what information Snowflake may aggregate and analyze for service improvement and product development purposes.
Added explicit restrictions on external disclosure of Usage Data, requiring aggregation and de-identification, while removing the clarification that Usage Data excludes Customer Data.
View full change record →Snowflake collects telemetry data about how your account uses their platform by default, including query patterns and performance metrics, which may expose confidential business process information even if not your raw stored data.
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"By clicking 'Next', you are indicating that you have read and agree to the TERMS OF USE AND PRIVACY POLICY"
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Location data. Data about your device's location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device's IP address...
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"Snowflake may collect and use data regarding Customer's use of the Services, including usage statistics, performance data, and telemetry data ('Usage Data'). Snowflake may use Usage Data to operate, improve, and develop the Services and Snowflake's other products and services. Usage Data will not include Customer Data.— Excerpt from Snowflake's Snowflake Terms of Service
(1) REGULATORY FRAMEWORK: Usage data collection implicates GDPR Art. 6(1)(f) (legitimate interests basis, requiring a balancing test against data subject rights), GDPR Art. 13/14 (transparency obligations regarding processing purposes), and CCPA §1798.140 (definition of personal information may encompass usage metadata linked to identifiable individuals or business accounts). The EU ePrivacy Directive may also apply where telemetry involves terminal equipment. FTC Act Section 5 applies to the accuracy of disclosures about what is and is not collected. (2)
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The provision establishes the scope and permissible uses of operational telemetry collection. By explicitly excluding Customer Data from Usage Data collection, the clause delineates what information Snowflake may aggregate and analyze for service improvement and product development purposes.
Snowflake collects telemetry data about how your account uses their platform by default, including query patterns and performance metrics, which may expose confidential business process information even if not your raw stored data.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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