California residents have rights under the CCPA and CPRA, which may include the right to know, access, delete, correct, and opt out of the sale or sharing of personal information for cross-context behavioral advertising.
This analysis describes what Segment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision acknowledges specific statutory rights for California residents under state law, including opt-out rights for behavioral advertising data sharing, which are operationally distinct from general privacy disclosures.
Interpretive note: The specific California rights language in the privacy notice body was not available in the truncated document source; California rights provisions are inferred from standard CCPA and CPRA compliance requirements applicable to entities of Twilio's size and data practices.
The updated policy establishes a new opt-out mechanism allowing users to decline having their data disclosed to third parties (other than service providers) or used for purposes materially different from the original collection purpose. The policy also explicitly discloses that Twilio Inc. is subject to FTC investigatory and enforcement powers, providing users with notice of the regulatory authority overseeing the company's privacy practices. You can exercise this opt-out right by contacting Segment through the mechanism specified in their privacy policy.
View change record →The updated terms establish clearer disclosure of how Segment transfers personal data internationally. Segment now explicitly certifies its compliance with the EU-U.S. Data Privacy Framework, UK Extension, and Swiss-U.S. Data Privacy Framework, and states that these DPF Principles take precedence if they conflict with other policy terms. The updated policy also adds specific rights allowing you to opt out of: (i) disclosure of your personal data to third parties other than service providers acting under Segment's instructions, or (ii) use of your personal data for purposes materially different from the original purpose or your subsequent authorization. You can exercise these rights by contacting privacy@twilio.com.
View change record →California residents visiting twilio.com can exercise CCPA and CPRA rights including requesting access to or deletion of their personal data, and opting out of sharing of personal information for cross-context behavioral advertising.
How other platforms handle this
If you are a California resident, you may have the right to: Know what personal information we collect, use, disclose, sell, or share. Correct inaccurate personal information. Delete your personal information. Opt out of the sale or sharing of your personal information. Limit the use and disclosure ...
If you are a California resident, you have the right to: Know what personal information is being collected about you; Know whether your personal information is sold or disclosed and to whom; Say no to the sale of personal information; Access your personal information; Request deletion of your person...
If you are a California resident, you have the right to know what personal information we collect, use, and disclose about you; the right to request deletion of your personal information; the right to opt out of the sale or sharing of your personal information; the right to correct inaccurate person...
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(1) REGULATORY LANDSCAPE: The CCPA and CPRA, enforced by the California Privacy Protection Agency and the California Attorney General, grant California residents specific rights including access, deletion, correction, and opt-out of sale or sharing. The policy's reference to California rights creates an obligation to maintain functional opt-out mechanisms and respond to verifiable consumer requests within statutory timeframes. (2) GOVERNANCE EXPOSURE: Medium. Operational compliance requires documented request-handling procedures, response timelines of 45 days (extendable under CPRA), and maintained records of opt-out requests. Failure to honor requests or maintain records creates enforcement exposure with the CPPA. (3) JURISDICTION FLAGS: Rights apply to California residents regardless of where the business is located. Organizations with California employees or customers using Twilio's site should confirm that Twilio's request handling procedures meet CPRA standards. (4) CONTRACT AND VENDOR IMPLICATIONS: B2B customers may need to assess whether Twilio's processing of data originating from their California-resident end customers is covered by a separate service provider agreement rather than this website notice. (5) COMPLIANCE CONSIDERATIONS: Legal teams should verify that Twilio's opt-out and request mechanisms are functional and accessible; confirm whether a 'Do Not Sell or Share My Personal Information' link is present on the site; and assess whether any data sharing with advertising partners qualifies as a sale or share under CPRA.
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This provision acknowledges specific statutory rights for California residents under state law, including opt-out rights for behavioral advertising data sharing, which are operationally distinct from general privacy disclosures.
California residents visiting twilio.com can exercise CCPA and CPRA rights including requesting access to or deletion of their personal data, and opting out of sharing of personal information for cross-context behavioral advertising.
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