California residents have rights under the CCPA and CPRA, which may include the right to know, access, delete, correct, and opt out of the sale or sharing of personal information for cross-context behavioral advertising.
This analysis describes what Segment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision acknowledges specific statutory rights for California residents under state law, including opt-out rights for behavioral advertising data sharing, which are operationally distinct from general privacy disclosures.
Interpretive note: The specific California rights language in the privacy notice body was not available in the truncated document source; California rights provisions are inferred from standard CCPA and CPRA compliance requirements applicable to entities of Twilio's size and data practices.
California residents visiting twilio.com can exercise CCPA and CPRA rights including requesting access to or deletion of their personal data, and opting out of sharing of personal information for cross-context behavioral advertising.
How other platforms handle this
If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA). These rights may include: the right to know about personal information collected, disclosed, or sold; the right to delete personal information collected from you; the right to opt-out of t...
California law gives residents the right to know what personal information we collect, use, share or sell; to delete personal information under certain circumstances; to opt-out of the sale or sharing of their personal information; to correct inaccurate personal information; to limit the use and dis...
If you are a California resident, you have the right to know what personal information we collect, use, disclose, and sell about you. You have the right to request deletion of your personal information, subject to certain exceptions. You have the right to opt out of the sale or sharing of your perso...
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(1) REGULATORY LANDSCAPE: The CCPA and CPRA, enforced by the California Privacy Protection Agency and the California Attorney General, grant California residents specific rights including access, deletion, correction, and opt-out of sale or sharing. The policy's reference to California rights creates an obligation to maintain functional opt-out mechanisms and respond to verifiable consumer requests within statutory timeframes. (2) GOVERNANCE EXPOSURE: Medium. Operational compliance requires documented request-handling procedures, response timelines of 45 days (extendable under CPRA), and maintained records of opt-out requests. Failure to honor requests or maintain records creates enforcement exposure with the CPPA. (3) JURISDICTION FLAGS: Rights apply to California residents regardless of where the business is located. Organizations with California employees or customers using Twilio's site should confirm that Twilio's request handling procedures meet CPRA standards. (4) CONTRACT AND VENDOR IMPLICATIONS: B2B customers may need to assess whether Twilio's processing of data originating from their California-resident end customers is covered by a separate service provider agreement rather than this website notice. (5) COMPLIANCE CONSIDERATIONS: Legal teams should verify that Twilio's opt-out and request mechanisms are functional and accessible; confirm whether a 'Do Not Sell or Share My Personal Information' link is present on the site; and assess whether any data sharing with advertising partners qualifies as a sale or share under CPRA.
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This provision acknowledges specific statutory rights for California residents under state law, including opt-out rights for behavioral advertising data sharing, which are operationally distinct from general privacy disclosures.
California residents visiting twilio.com can exercise CCPA and CPRA rights including requesting access to or deletion of their personal data, and opting out of sharing of personal information for cross-context behavioral advertising.
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