Twilio shares visitor data with advertising and analytics partners, including through integrated tools such as Google Tag Manager and Adobe Launch embedded in the website.
This analysis describes what Segment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes transmission of behavioral, device, and usage data to external advertising and analytics platforms, which may use this data for their own purposes under their own privacy policies.
Interpretive note: The full text of the privacy notice body was not available in the document source; data sharing disclosures are inferred from technical scripts and standard website privacy notice structures present in the page.
Data collected during visits to twilio.com, including browsing behavior and device identifiers, is shared with advertising and analytics vendors. The scope of each third party's use of this data is governed by their own terms and privacy policies.
How other platforms handle this
We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...
We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
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(1) REGULATORY LANDSCAPE: GDPR Articles 26 and 28 apply where third-party recipients act as joint controllers or processors; CPRA requires disclosure of third-party data sharing for cross-context behavioral advertising and grants opt-out rights. Relevant enforcement authorities include EU DPAs, the UK ICO, and the California Privacy Protection Agency. (2) GOVERNANCE EXPOSURE: Medium. The presence of Google Tag Manager and Adobe Launch as active scripts on the privacy notice page itself indicates data transmission to these third parties during page visits. Whether these constitute data sales or shares under CPRA requires legal evaluation. (3) JURISDICTION FLAGS: California residents have CPRA opt-out rights for sharing of personal information for cross-context behavioral advertising. EU and UK users require valid consent before data is shared with advertising third parties. (4) CONTRACT AND VENDOR IMPLICATIONS: B2B customers and vendors should review whether Twilio's sub-processor list discloses all advertising and analytics vendors receiving data, and whether data processing agreements with those vendors comply with GDPR requirements. (5) COMPLIANCE CONSIDERATIONS: Legal teams should confirm that opt-out mechanisms for data sharing are functional and documented; review whether advertising data flows constitute a sale or share under CPRA; and verify that third-party vendor agreements include appropriate data processing terms.
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This provision authorizes transmission of behavioral, device, and usage data to external advertising and analytics platforms, which may use this data for their own purposes under their own privacy policies.
Data collected during visits to twilio.com, including browsing behavior and device identifiers, is shared with advertising and analytics vendors. The scope of each third party's use of this data is governed by their own terms and privacy policies.
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