Segment · Segment Privacy Policy · View original document ↗

Third-Party Advertising and Analytics Data Sharing

Medium severity Medium confidence Inferredfromcontext Uncommon · 17 of 325 platforms
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Document Record

What it is

Twilio shares visitor data with advertising and analytics partners, including through integrated tools such as Google Tag Manager and Adobe Launch embedded in the website.

This analysis describes what Segment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision authorizes transmission of behavioral, device, and usage data to external advertising and analytics platforms, which may use this data for their own purposes under their own privacy policies.

Interpretive note: The full text of the privacy notice body was not available in the document source; data sharing disclosures are inferred from technical scripts and standard website privacy notice structures present in the page.

Consumer impact (what this means for users)

Data collected during visits to twilio.com, including browsing behavior and device identifiers, is shared with advertising and analytics vendors. The scope of each third party's use of this data is governed by their own terms and privacy policies.

How other platforms handle this

Lime Medium

We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...

Zoom Medium

We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.

Notion Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...

See all platforms with this clause type →

Monitoring

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ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: GDPR Articles 26 and 28 apply where third-party recipients act as joint controllers or processors; CPRA requires disclosure of third-party data sharing for cross-context behavioral advertising and grants opt-out rights. Relevant enforcement authorities include EU DPAs, the UK ICO, and the California Privacy Protection Agency. (2) GOVERNANCE EXPOSURE: Medium. The presence of Google Tag Manager and Adobe Launch as active scripts on the privacy notice page itself indicates data transmission to these third parties during page visits. Whether these constitute data sales or shares under CPRA requires legal evaluation. (3) JURISDICTION FLAGS: California residents have CPRA opt-out rights for sharing of personal information for cross-context behavioral advertising. EU and UK users require valid consent before data is shared with advertising third parties. (4) CONTRACT AND VENDOR IMPLICATIONS: B2B customers and vendors should review whether Twilio's sub-processor list discloses all advertising and analytics vendors receiving data, and whether data processing agreements with those vendors comply with GDPR requirements. (5) COMPLIANCE CONSIDERATIONS: Legal teams should confirm that opt-out mechanisms for data sharing are functional and documented; review whether advertising data flows constitute a sale or share under CPRA; and verify that third-party vendor agreements include appropriate data processing terms.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over unfair or deceptive practices in data sharing with advertising and analytics third parties.
    File a complaint →
  • State AG
    State attorneys general in California and other states with consumer privacy laws have enforcement authority over data sharing practices affecting residents.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Segment Privacy Policy
Entity
Segment
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 12, 2026
Record ID
CA-P-011690
Document ID
CA-D-00700
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
1e5bbf4d983ee8081c4ac6d66bb2964eb214225dcf4ded575c19b5ff3fe5f3d5
Analysis generated
May 8, 2026 12:54 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Segment
Document: Segment Privacy Policy
Record ID: CA-P-011690
Captured: 2026-05-08 12:54:03 UTC
SHA-256: 1e5bbf4d983ee808…
URL: https://conductatlas.com/platform/segment/segment-privacy-policy/third-party-advertising-and-analytics-data-sharing/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Segment's Third-Party Advertising and Analytics Data Sharing clause do?

This provision authorizes transmission of behavioral, device, and usage data to external advertising and analytics platforms, which may use this data for their own purposes under their own privacy policies.

How does this clause affect you?

Data collected during visits to twilio.com, including browsing behavior and device identifiers, is shared with advertising and analytics vendors. The scope of each third party's use of this data is governed by their own terms and privacy policies.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 17 platforms. See the full comparison.

Is ConductAtlas affiliated with Segment?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Segment.