Rumble shares your personal information including behavioral and usage data with third-party advertising partners such as Facebook and Google, which may use that data to show you targeted ads on other websites and platforms.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision means your activity on Rumble does not stay on Rumble; it is shared with major ad networks that build profiles used to target you across the internet.
Interpretive note: The full text of the data sharing provision was not available due to document truncation; the presence of Facebook pixel and Google advertising scripts is directly evidenced in the document's HTML, but the precise policy language governing third-party sharing was not fully reproduced.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →This provision was replaced by a more detailed version titled 'Third-Party Advertising and Analytics Data Sharing' with full excerpt content.
View full change record →Your viewing history, device identifiers, and behavioral data collected on Rumble may be transmitted to Facebook and Google advertising systems, affecting the ads you see across other websites and apps.
How other platforms handle this
We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
We may share your personal information with third-party advertising partners. These companies may use information about your visits to our Services and other websites to show you relevant ads as you navigate the internet.
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(1) REGULATORY LANDSCAPE: This provision engages GDPR Articles 6 and 7 regarding lawful basis for processing and consent requirements for EU users, and CCPA/CPRA provisions requiring disclosure of data 'sharing' with third parties for cross-context behavioral advertising purposes, enforceable by the California Privacy Protection Agency and California Attorney General. The FTC Act Section 5 also applies to any materially deceptive statements about data sharing practices. (2) GOVERNANCE EXPOSURE: High. The integration of Facebook pixel and Google DoubleClick tags as evidenced in the document's script infrastructure constitutes active cross-site tracking and data transmission to third-party advertising platforms. Under GDPR, this requires a valid lawful basis prior to script execution; the document's own metadata references consent type 'NONE' which may indicate consent mechanisms are not consistently applied before third-party script loading. (3) JURISDICTION FLAGS: EU/EEA users face the highest exposure, as GDPR requires explicit consent or documented legitimate interest with full balancing test prior to behavioral advertising data sharing. California users under CPRA have a right to opt out of 'sharing' of personal information for cross-context behavioral advertising. Illinois, New York, and other states with emerging privacy laws may also be implicated. (4) CONTRACT AND VENDOR IMPLICATIONS: Organizations embedding Rumble content or integrating via API should assess whether Rumble's data sharing practices with Facebook and Google create downstream liability or conflict with their own privacy commitments to end users. Data processing agreements with Rumble should be reviewed for consistency with the disclosed sharing framework. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should verify that consent management infrastructure gates Facebook and Google tag loading until valid user consent is obtained for EU users. CPRA opt-out of sharing mechanisms should be audited for prominence and functionality. Data mapping should reflect Rumble as a source of behavioral data flowing to Facebook and Google advertising systems.
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This provision means your activity on Rumble does not stay on Rumble; it is shared with major ad networks that build profiles used to target you across the internet.
Your viewing history, device identifiers, and behavioral data collected on Rumble may be transmitted to Facebook and Google advertising systems, affecting the ads you see across other websites and apps.
ConductAtlas has identified this type of provision across 28 platforms. See the full comparison.
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