Third-Party Advertising Data Sharing

What it is

Rumble shares your personal information including behavioral and usage data with third-party advertising partners such as Facebook and Google, which may use that data to show you targeted ads on other websites and platforms.

Why it matters (compliance & governance perspective)

This provision means your activity on Rumble does not stay on Rumble; it is shared with major ad networks that build profiles used to target you across the internet.

Consumer impact (what this means for users)

Your viewing history, device identifiers, and behavioral data collected on Rumble may be transmitted to Facebook and Google advertising systems, affecting the ads you see across other websites and apps.

What you can do

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: This provision engages GDPR Articles 6 and 7 regarding lawful basis for processing and consent requirements for EU users, and CCPA/CPRA provisions requiring disclosure of data 'sharing' with third parties for cross-context behavioral advertising purposes, enforceable by the California Privacy Protection Agency and California Attorney General. The FTC Act Section 5 also applies to any materially deceptive statements about data sharing practices. (2) GOVERNANCE EXPOSURE: High. The integration of Facebook pixel and Google DoubleClick tags as evidenced in the document's script infrastructure constitutes active cross-site tracking and data transmission to third-party advertising platforms. Under GDPR, this requires a valid lawful basis prior to script execution; the document's own metadata references consent type 'NONE' which may indicate consent mechanisms are not consistently applied before third-party script loading. (3) JURISDICTION FLAGS: EU/EEA users face the highest exposure, as GDPR requires explicit consent or documented legitimate interest with full balancing test prior to behavioral advertising data sharing. California users under CPRA have a right to opt out of 'sharing' of personal information for cross-context behavioral advertising. Illinois, New York, and other states with emerging privacy laws may also be implicated. (4) CONTRACT AND VENDOR IMPLICATIONS: Organizations embedding Rumble content or integrating via API should assess whether Rumble's data sharing practices with Facebook and Google create downstream liability or conflict with their own privacy commitments to end users. Data processing agreements with Rumble should be reviewed for consistency with the disclosed sharing framework. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should verify that consent management infrastructure gates Facebook and Google tag loading until valid user consent is obtained for EU users. CPRA opt-out of sharing mechanisms should be audited for prominence and functionality. Data mapping should reflect Rumble as a source of behavioral data flowing to Facebook and Google advertising systems.

Applicable agencies

Applicable regulations

Provision details

Other risks in this policy

• Cookie and Tracking Technology Use medium
• User Content and Data Collection medium
• California Resident Privacy Rights medium
• Minor User and Age Restriction Considerations medium
• Data Retention and Storage low

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